Digital Marketing with GenAI Advanced Program
Advanced Digital Marketing with GenAI program covering SEO, performance marketing, analytics, automation, and real-world campaign execution.
Program Overview
The Digital Marketing with GenAI Advanced Program by NIIT is a future-ready program with placement assistance that equips learners with SEO, social media, analytics, and AI-powered campaign skills through hands-on projects, preparing them to become industry-ready digital marketing professionals. This program is accredited by the National Council for Vocational Education and Training (NCVET), with industry certification awarded by the Confederation of Indian Industry (CII). Students can earn Academic Bank of Credits (ABC), gaining nationally recognized credentials that provide flexibility, and open pathways for seamless career progression across institutions and programs.
Curriculum
Comprehensive curriculum to build in-demand tech skills and real-world expertise.
Website Creation & Online Presence
Build interactive no-code websites and create a strong digital presence that improves brand visibility and engagement.
Search Engine Optimization (SEO) Fundamentals
Learn how Google Search works and apply SEO techniques to improve website ranking, visibility, and discoverability.
Keyword Research & Competitive Analysis
Identify relevant keywords, analyze competitors, and discover opportunities to improve search rankings and traffic growth.
On-Page & Off-Page SEO Optimization
Implement on-page and off-page SEO strategies to improve authority, backlinks, content reach, and organic traffic.
Generative AI for Digital Marketing
Use Generative AI for content writing, keyword discovery, prompt engineering, and SEO optimization workflows.
Tools & Platforms Covered
Gain practical exposure to industry tools like WordPress, Moz, Screaming Frog, Semrush, Ubersuggest, Similarweb, SpyFu, MonkeyLearn, Bufferused for SEO audits, keyword research, website development, and analytics.
Concept Quiz and Assignments.
CRM for Digital Marketing
Understand the role of CRM platforms in managing customer relationships, engagement, and marketing workflows.
Marketing Automation using CRM & Email Marketing
Learn to automate email campaigns, customer journeys, and lead nurturing workflows using CRM platforms.
Customer Data Management & Segmentation
Manage customer data, organize contact lists, and create audience segments for targeted marketing campaigns.
Email Marketing Strategy & Personalization
Design personalized email campaigns with engaging content to improve customer interaction and campaign performance.
Lead Capture & Behavioral Tracking
Create lead capture forms and landing pages while tracking customer behavior and engagement across campaigns.
Tools & Platforms Covered
Develop expertise in HubSpot and MailChimp for CRM management, email marketing, campaign automation, and lead tracking.
Concept Quiz and Assignments
Introduction to Google Analytics & Web Analytics
Understand the importance of web analytics and how businesses measure digital performance using Google Analytics.
GA4 Account Setup & Configuration
Learn to configure GA4 accounts correctly for accurate campaign tracking, audience analysis, and reporting.
GA4 Dashboard, Reports & Navigation
Explore GA4 dashboards, lifecycle reports, navigation features, and advertising insights for performance analysis.
Campaign Tracking & Performance Measurement
Track acquisition, engagement, monetization, and retention metrics to evaluate digital campaign effectiveness.
Audience Segmentation & Attribution Analysis
Create audience segments, analyze attribution models, and generate insights for remarketing and targeting strategies.
Reporting, Data Visualization & Insights
Use reporting tools, pivot tables, and data visualization techniques to create actionable campaign performance reports.
Tools & Platforms Covered
Develop expertise in Google Analytics 4 (GA4) and MS Excel for campaign tracking, reporting, audience analysis, and data visualization.
Concept Quiz and Assignments
Google Search Campaign Setup & Optimization
Learn to create, structure, optimize, and monitor Google Search campaigns for performance and conversions.
Keyword Research, Budgeting & Ad Copywriting
Develop expertise in keyword planning, campaign budgeting, and writing high-performing search ad copies.
Google Display Ads & Audience Targeting
Create display campaigns using audience targeting, contextual advertising, affinity audiences, and remarketing strategies.
YouTube Ads & Shopping Campaigns
Leverage YouTube advertising and Google Shopping campaigns to increase visibility, engagement, and online sales.
Programmatic Advertising & Real-Time Bidding
Understand programmatic advertising ecosystems, RTB mechanics, DSPs, DMPs, and data-driven campaign execution.
Advanced Targeting & Campaign Experimentation
Apply advanced targeting methods, DCO techniques, A/B testing, and landing page optimization for better campaign ROI.
Tools & Platforms Covered
Develop expertise in Google Ads, Google Keyword Planner, DV360, Google Optimize, DSPs, DMPs, and Tradedesk platforms.
Concept Quiz and Assignments
Paid Campaigns on Meta Platforms
Learn to create, manage, and optimize paid campaigns on Facebook and Instagram for audience reach and engagement.
Campaign Optimization & Performance Improvement
Apply optimization strategies to improve ad performance, targeting accuracy, conversions, and campaign ROI.
Brand Promotion on X (Twitter)
Develop social advertising strategies to promote brands, increase visibility, and drive engagement on X platforms.
LinkedIn & Pinterest Advertising Strategies
Use LinkedIn and Pinterest advertising tools to run targeted campaigns for professional and interest-based audiences.
Audience Targeting & Social Media Engagement
Build audience-focused campaigns using segmentation, targeting techniques, and engagement-driven advertising approaches.
Tools & Platforms Covered
Develop expertise in Meta Ads Manager, Facebook Ads, Instagram Ads, LinkedIn Campaign Manager, X Ads, and Pinterest Ads.
Concept Quiz and Assignments
Video Creation for Brand Marketing
Learn to create engaging marketing videos using smartphones, storytelling techniques, and content planning strategies.
Marketing Asset Creation & Content Design
Create professional marketing assets using third-party design tools for social media branding and promotions.
Social Media Channel Strategy & Management
Identify the right social media channels and build strategies aligned with audience behavior and business goals.
Facebook Business & Community Building
Create and manage Facebook Business Pages, groups, and messenger interactions to improve customer engagement.
Instagram Growth & Content Planning
Develop Instagram growth strategies using audience targeting, content calendars, and engagement-driven campaigns.
Customer Experience & Retention Strategies
Map customer journeys and build meaningful customer experiences that improve retention and long-term engagement.
Tools & Platforms Covered
Develop expertise in Facebook Business Suite, Instagram, Messenger, Canva, smartphone video tools, and social media planning platforms.
Concept Quiz and Assignments
Amazon Seller Account & Product Listing
Learn to set up Amazon Seller accounts and create optimized product listings for better visibility and sales.
Amazon SEO & Product Discoverability
Understand Amazon SEO strategies to improve product rankings, search visibility, and customer engagement.
Amazon Paid Advertising & Campaign Management
Create and manage Amazon Ads campaigns to increase product reach, conversions, and marketplace performance.
Bidding Strategies & Campaign Optimization
Explore bidding strategies and advanced optimization techniques to maximize ad efficiency and return on investment.
Digital Marketing Profile Building
Build a professional LinkedIn profile that highlights digital marketing expertise, projects, and campaign experience.
Tools & Platforms Covered
Develop expertise in Amazon Seller Central, Amazon Ads, Amazon SEO tools, and LinkedIn for e-commerce branding and promotion.
Concept Quiz and Assignments
End-to-End Digital Marketing Campaign Development
Create a complete digital marketing strategy including SEO, website optimization, social media setup, and paid campaigns.
Project Presentation & Stakeholder Evaluation
Present the campaign execution, analytics insights, optimization strategies, and overall marketing performance outcomes.
Gain real-world marketing campaign experience, apply cross-platform strategies, build a portfolio-ready project, and develop confidence to handle live industry scenarios.
Tools & Technologies
Explore industry-relevant tools through hands-on learning to master practical, in-demand skills.
Projects You'll Build
Build production-ready projects to showcase real-world skills and strengthen your portfolio.
Digital Marketing Freelancer – Lead Generating Brand
Build a professional digital presence for a freelance marketer, create a conversion-focused website, optimise service pages for search, and design a lead generation funnel with landing pages, email nurture, and paid campaigns to attract premium clients.
Creator Collaboration Agency – Attract Creators and Brands
Develop a digital growth strategy for a creator collaboration agency by building an online presence, defining value propositions for creators and brands, and designing campaigns to drive creator sign-ups and brand partnerships.
D2C Audio Brand – Launching In- Ear Monitors (IEMs)
Plan and execute a digital launch strategy for a D2C audio brand entering the Indian market, focusing on awareness, trust, and conversions through website content, SEO, social storytelling, and paid campaigns.
Launch Strategy for a Modern Skincare Brand
Build a trust-driven digital presence for a D2C skincare brand using educational content, influencer marketing, SEO, and Amazon listing optimisation to drive discovery and first-time purchases.
Yoga Studio Growth & Membership Campaign
Design and execute a local digital marketing strategy to increase trials and memberships for a neighbourhood yoga studio using search, social media, content, and compelling offers.
Pitch and Execute Your Own Digital Marketing Idea
Propose a mentor-approved digital marketing idea and execute an end-to-end strategy covering website creation, SEO, social media, paid ads, analytics, and optimisation to deliver a portfolio-ready project.
Boost Your Career Visibility
Showcasing a professional Capstone Project on your LinkedIn increases recruiter interest significantly. Build production-ready work that speaks for itself.
Learning Outcomes
Develop industry-relevant skills to create real-world solutions and advance your career.
Gain proficiency in Digital Marketing essentials, encompassing SEO, website building, Customer Relationship Management (CRM), and email strategies.
Excel in Social Media Management and Online Reputation Management (ORM) by skillfully creating content and leveraging Influencer Marketing to enhance brand presence.
Advance in Social Media Marketing by developing, managing, and optimizing Paid Social campaigns (including Meta and LinkedIn Ads) for maximum brand visibility.
Master Search Engine Marketing (SEM) and the Amazon Ecosystem by utilizing Google Ads and PPC tactics to drive targeted traffic.
Optimize campaigns through robust Marketing Analytics & Reporting and Conversion Rate Optimization (CRO) to make informed decisions for strategy enhancement.
Utilize Generative AI tools effectively to enhance digital marketing strategies and implementation.
Industry Salary Growth
Accelerate your career with strong salary growth across India.
Select Experience Level
Salary Growth
Annual PackagesCurrently Hiring Companies for this role
Industry-Recognized Certification
Certificate of Completion
This is to certify that
Has successfully completed the Digital Marketing with GenAI Advanced Program
Signature
Date
Earn a trusted NIIT professional certificate and further strengthen your credentials with an additional paid industry certification. Refer FAQ.
Industry Certification by CII
Industry-recognized skills validated by Confederation of Indian Industry.
The Academic Bank of Credits (ABC)
Earn transferable academic credits for recognition, flexibility, and career growth.
Career Value with NCVET Accredited Program
Nationally recognized credentials enhancing employability and career growth.
Placement Assistance
Dedicated placement support with industry connections and recruiter interactions.
Placement Assistance Policy
Dedicated placement assistance with leading industry hiring partners. Refer to the FAQ and T&C sections for placement eligibility details.
Our Hiring Network
800+ Top Recruiting Companies
Data-Driven Learning, Delivered with Quality
Experience a data-driven learning ecosystem with measurable progress.
Structured Learning Roadmap
Clear learning pathways delivered through our LMS with defined milestones and module progression.
Learner Connect Sessions
Regular live mentor interactions to resolve doubts, reinforce concepts, and maintain engagement.
AI Assisted Faculty Quality Monitoring
AI-assisted faculty performance analysis ensures consistent teaching quality and delivery excellence.
Program Performance Report
Track attendance, assignments, assessments, quizzes, and overall performance with structured progress tracking.
Meet Your Mentors
Learn from Industry Experts and Experienced Professionals.
Alok Grover
Digital Marketing Trainer
Alok Grover is a senior Digital Marketing trainer with over 7 years dedicated to digital marketing training and a cumulative 10+ years of corporate experience. He specializes in developing aspirants and professionals into confident, industry-ready digital marketers. His expertise spans key domains including Google Ads (PPC), SEO, Social Media Marketing, Email Marketing, Website Development, Google Analytics, Affiliate Marketing, and emerging automation tools. He holds certifications in all key digital marketing tools, ensuring his training remains current and industry-aligned. Having managed campaigns for leading banking institutions and trained thousands of learners at reputed institutes, Alok brings a strong blend of hands-on execution and instructional depth to his highly learner-centric sessions.
Chhavi Patel
Digital Marketing Educator
Chhavi Patel is a seasoned Digital Marketing educator with over 15 years of industry experience, specializing in both B2B and B2C campaigns across Asia, North America, and UK. She brings a strong blend of academic rigor and industry expertise, having held managerial positions in digital marketing across multiple organizations. Chhavi holds multiple certifications in Digital Marketing and is also a Six Sigma Green Belt certified by IIT Delhi. Over the course of her career, she has trained hundreds of learners across diverse programs. She is particularly adept at designing customized learning pathways tailored to learners from varied professional backgrounds, supporting them effectively in transitioning into their first roles in the digital marketing domain.
Success Stories
Hear from our graduates about their transformative journey with NIIT.
Ananya Gupta
"It gives me great pleasure to say with pride that I have completed my Full stack digital marketing course from NIIT and got sucessfully placed in COGNIZANT with a good package that one can expect as a fresher. These six month I had great learning experience as I got well versed with all digital marketing tools. It gave me great understanding of different concept of digital marketing. My mentor, Mrs Saumya helped us with technical as well as with interpersonal skills which boosted my confidence.The placement team also worked really hard and kept their promise of placing each and every student in good organization. Special Thanks to Mr. Danish Gupta from placement team for coordinating and helping me throughout my placement process"
Ankita Gupta
Lead Performance Marketing @ NIIT Limited
Anupama Badalia
"My journey with NIIT has been a joy ride. I have evolved as both, an individual and a professional. I have been blessed with such wonderful mentor and the placement team to guide me step by step and reach my goals. I have learnt several lessons, build strategies, explored tools and implemented them on different platforms to get the best outcome. Also, my skills have improved greatly after doing the capstone project that made me confident for the upcoming interviews. And cherry on the cake, I got placed in Cognizant. I couldn't ask for more. I'll always be grateful to NIIT."
Barsha Chetri
"Six months ago, I joined the NIIT Full Stack Digital Marketing course with the curiosity to learn and explore more about digital marketing, and today I have been placed with Nation with NAMO as a Facebook Ad Specialist with a CTC of 6 Lpa. From my perspective, the training at NIIT was holistic and extremely helpful in providing a detailed understanding of all aspects of digital marketing. The curriculum was very comprehensive, My mentor Mrs Sowmya was very experienced and well-qualified. NIIT not only trained me as a digital marketer but also helped me polish my various soft skills to perform better in the corporate world. Overall, I am extremely happy with the training I received at NIIT and would highly recommend it to anyone interested in learning about digital marketing.Special Thanks to Mr. Danish Gupta from Placement team for being in constants touch and helping me with all my quires regarding placements, Forever grateful."
Nupur Verma
I would like to thank NIIT for providing me a platform to upgrade my skills. They taught us all technologies from basic to advanced levels in a virtual classroom, and I did not face any problems while learning. The hands-on experience provided made me more confident and better equipped in the field. By the end of the program, I had acquired comprehensive knowledge in Data Science. Thanks to all the mentors and the placement team for helping me enhance my skills and secure a position in a reputed company.
Riya Mahendru
"I would like to thank you for providing me with an invaluable learning experience during my time at NIIT. I have gained much practical knowledge about the field. The course was really diverse and touched the main points of the Digital Marketing in brief. Number of hands-on exercises & assignments make us master in various Digital Marketing concepts. Even with the placement it was a wonderful experience due to the constant support and guidance through NIIT mentors got placed in very first interview."
Vishal Singh
"I graduated in year 2021 with Hospitality Management. After that I joined NIIT Digital marketing with GenAI advancedprogram, under which I learnt so many technical Skills, be it from SEO, SMM or Google ads etc. By the end of the program I was able to successfully deploy a complete marketing campaign with the help of my team. At the end of the program like the promise NIIT made, I got successfully placed in HiveMinds with a good package that you can expect as a fresher. So if you're looking for a PG program in full stack with job assurity then NIIT StackRoute is the right step for you."
Priyakshi Verma
Cognizant @ Senior Process Executive
"I am happy to share my remarkable journey with NIIT’s Full-Stack Digital Marketing Program, an exceptional gateway to global opportunities. After completing the program in 2022, I accomplished an extraordinary feat — securing a campus placement within just 30 days. NIIT’s outstanding placement team once again played a pivotal role in my career growth, guiding me toward higher CTC opportunities. Today, I am proud to join Cognizant as a Sr. Process Associate – Google AdWords with an offered CTC 2.5x higher than NIIT’s commitment — a clear reflection of the program’s transformative impact. This achievement underscores NIIT’s unparalleled learning ecosystem, featuring immersive training, industry-relevant insights, and invaluable mentorship. The comprehensive curriculum empowered me with hands-on expertise in SEO, Social Media Marketing, Performance Marketing, AI-driven Analytics, and more, supported by a globally recognized certification. I am deeply grateful to Mr. Danish Gupta, my dedicated placement mentor, whose expert guidance, personalized counseling, and strategic interview coaching were instrumental in shaping my career. His unwavering support and belief in my potential made all the difference. Thank you, NIIT, for turning my aspirations into reality. To anyone looking to excel in the dynamic world of digital marketing, I wholeheartedly recommend the Full-Stack Digital Marketing Program."
Abhishek Thapa
Cognizant @ Senior Process Executive
“It is a pleasure to write a testimonial for my institute NIIT Limited, who helped me overcome many obstacles and paved the way for my achievements. I would like to start by thanking the placement team, faculty, and staff working at the institute. Doing a Full Stack Stack Digital Marketing program from NIIT was the best move I could have made. With Project Management as a major being one of the growing most versatile demands for the job market, I was sure new and exciting opportunities will open up for me. The pre-placement grooming sessions/Mock sessions delivered by a true gentleman and my placement in charge (Mr. Danish Gupta) has fulfilled me with confidence and insured me that everything would go smoothly which is what happened. My experience at NIIT has been so positive, I felt comfortable knowing I’m being taught by faculty who have real-world experiences and are actually working in the business. Really Excited and grateful to begin my journey as a Process Executive for Google Shopping Ads at Cognizant. Special Thanks to my Faculty members throughout my entire journey"
Navajit ChandaNavajit Chanda
Process Associate-Google AdWords @ Cognizant
"It is with great pleasure that I write this testimonial for the NIIT Limited.The Full Stack Digital Marketing Certificate I earned from NIIT has been instrumental in shaping my career and personal growth. I got campus placement by NIIT placement team and got placed in GOOGLE Inc via Cognizant as a Process Associate-Google AdWords at a CTC which is way beyond my parent’s expectations. My experience at NIIT has been nothing short of amazing. The Institute's commitment to providing a conducive learning environment has enabled me to achieve my goals and aspirations. I am grateful to Mr. Danish Gupta for his unwavering support and guidance throughout my placement journey. The faculty members are knowledgeable, experienced, and passionate about their work. They have challenged me to think critically and creatively, and I am confident that the skills I have acquired will serve me well in my future endeavors. One of the things I appreciated most about NIIT was the flexibility of the E-learning program. It allowed me to balance my studies with other commitments, without compromising on the quality of education. Thank you, NIIT Management, my faculty’s & Danish Sir for an unforgettable experience!"
Frequently Asked Questions
Find answers to your queries about the program, curriculum, and admissions.
Candidates who have completed Class X, XII, and graduation are eligible to apply. Final-year undergraduates can also apply, provided they successfully graduate. The program is designed for aspiring digital marketing enthusiasts and professionals and is open to candidates from all academic backgrounds.
Admission to the program is direct. Eligible learners can apply by filling out the online application form, submitting the self-declaration and accepting the terms and conditions, and paying the program fee. Admission is confirmed once the payment is successfully completed.
The program follows NIIT’s Mastery Learning methodology, focusing on building one skill at a time through structured, hands-on sprints. Each sprint includes concept introduction through live mentor sessions, individual practice and assignments, mentor review and feedback, and refinement with re-submission of work. Learners typically spend around 4 hours per sprint, with most of the time dedicated to hands-on application and reflection
The Digital Marketing Program by NIIT prepares learners to become job-ready digital marketing professionals capable of planning and executing end-to-end marketing campaigns. After completing the program, candidates can take on roles such as Digital Marketing Executive, SEO Specialist, Social Media Manager, Content Marketing Executive, or Digital Advertising Specialist, where they manage brand presence online, run paid campaigns, analyze marketing performance, and optimize strategies using data-driven insights and modern marketing tools.
Taking a loan is entirely optional. Loans are facilitated by third-party lenders, and NIIT has no role in the process. Applicants must review the loan terms carefully, including EMIs, interest rates, processing fees, and repayment schedules. All EMI payments and related queries must be handled directly with the lender.
Documents may include PAN Card and Aadhaar Card, last 6 months’ bank statements, 3 months’ salary slips (for employed learners) or ITR proof (for self-employed), and co-applicant details if the learner is under 21 years of age. Incomplete documentation may result in loan rejection.
Learners need a laptop or desktop with Intel i3 or AMD Ryzen 3 (or higher), at least 8 GB RAM, and 50 GB free disk space, along with a functional webcam and microphone. The system should run Windows 10 or macOS (or higher) with the latest Chrome or Edge browser, MS Office or equivalent tools, and a PDF reader installed. A stable Wi-Fi or broadband connection with a minimum speed of 5 Mbps is required, and a backup internet connection is recommended.
Yes, learners receive a digital certificate after successfully completing the program and meeting all the required conditions (overall performance score, attendance, payment clearance etc).
However, to obtain additional certification through the Confederation of Indian Industry (CII), learners are required to make a separate payment via the National Council for Vocational Education and Training (NCVET) portal.
Learners can choose to obtain NCVET (National Council for Vocational Education and Training) accreditation and CII (Confederation of Indian Industry) certification as additional credentials. These are optional and require separate registration and payment directly on the respective NCVET portal.
For academic progression, eligible learners can also receive credits through the Academic Bank of Credits (ABC). After successful program completion, learners must have an active ABC ID; the applicable credits are then submitted by the institution and deposited into the learner’s ABC account, where they can be accessed and used as per guidelines.
During the program, academic mentors will guide you through the process, including registration steps and requirements for these certifications and credits.
Placement support is offered based on the learner’s profile and eligibility. Learners eligible for Placement Assistance may receive up to a defined number of selection opportunities within 120 days of joining the Placement Bank, subject to criteria such as minimum 70% overall score, graduation, age below 28 years, and stream eligibility as per the Program Eligibility table. Final year undergraduate learners will become eligible only after completing graduation, where applicable. Support also includes three personalized coaching connects, end-to-end assistance during placement drives, and 7 Placement Preparation Module sessions covering interview preparation, aptitude, digital profile building, corporate etiquette, personality development, industry talks, and alumni talks. Learners aged 28 years or above will be eligible for Career Support, which includes access to relevant lateral opportunities through the Alumni forum for up to 120 days, based on hiring demand and role fit. Final selection depends on the learner’s preparation, participation, and performance in the hiring process.
Hassle-Free Refund Policy
Your satisfaction is our priority. We offer transparent refund terms for your peace of mind.
100% Money-Back Guarantee
Full refund (excluding the booking fee) if you cancel before the batch starts
Quick Refund Review
Eligible refund requests are carefully reviewed within seven working days
Transparent Refund Timeline
Approved refunds are completed within 45 days for timely settlement
Important: Enjoy a transparent refund policy. Cancel 48 hours before the class start date to be eligible for a refund if you haven’t attended any class.
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