Learning the Digital Orchestra
Digital marketers of the future have a daunting task of hitting the right notes to sustain and grow in the dynamic digital world
The silent cubicle is abuzz with virtual activity with two hands drumming across the keyboard orchestrating an opera of social media pages. Welcome to the life of a digital marketer, who is constantly hum drumming across umpteen social media platforms to stay in and ahead in the rat race. With the number of platforms catapulting over the years and drawing in an increasing number of audiences, the role of a digital marketer has been observing constantly evolving.
This burgeoning growth is making all businesses leverage the social media channels in the best possible way to offer an integrated consumer experience. The digital music has to be coordinated across the social media channels to get the chords right to create the perfect melody. The digital transformation needs of organizations require focused strategies and a digital marketer has assumed a significant role in the socially active digital corporate world.
According to a report by the Internet and Mobile Association of India (IAMAI) and Kantar IMRB, the number of Internet users in the country is expected to cross 500 million by June 2018. And the country’s digital advertising spending is estimated to reach $4 billion by 2020, with the digital advertising market has seen a growth rate of 33 percent annually between 2010 and 2015. These numbers indicate a tremendous shift in focus from traditional to digital marketing mediums, creating a sea of opportunities for professionals who are equipped with the necessary digital skills. So what makes for a good digital marketer? Let’s read on:
Content is King: Know your brand well and present it with the right kind of content to position it across the social media channels. Well-done content increases visibility, engagements, generates leads and spurs sales. Content marketing skills need to be constantly upskilled.
Learning is forever: To develop in the industry, one needs to be a constant learner. Keeping track of the major and popular digital marketing websites and industry leaders on various social media platforms is a great way to stay informed and updated. Known for its unexpected changes, the industry helps constant and willing learners to grow.
Drawing big from ‘Big Data’: Analysing and using the data is far more important than just drawing the numbers from the industry. The importance of these numbers cannot be negated and for a digital marketer, these pave the way towards successful strategies. Data translated into customer journey will be a defining trend in the coming times.
Seeing is believing: Visual aids like videos, animated GIFs and infographics used in social media have proven to garner a better response when placed within the marketing content. A digital marketer has to learn to make visuals to make their campaigns more successful.
Augmented Reality (AR) in the picture: Growing mobile technology and integration of AR with social media is making brands use AR for better engagement with their consumers.
Adopt and adapt technology: For a successful digital marketer, technology tools keep getting adapted in their digital tool kit to better manage their work and give consistent and profitable results.
Explore and decode Social Media Marketing: Each social network has different functionality and success will come once this understanding is achieved. The focus to be applied and the goals that follow, kind of content that is created and the medium the target audience spends their maximum time on will decode the social media marketing strategy.
Network to be in the network: Having much more talented and informed people around you to create your own support network. One should also attend industry meetups and conferences to enhance one's skills and nurture relations with other digital marketers.
Building the momentum: Creating the right synergy in aligning to the market requirements makes this a challenging and daunting task. There is a need to target the right audience who will buy the offered product or service using simultaneous promotion through several traffic sources to help in building up the much-sought-after revenue.
Get Certified: Having an added qualification in digital marketing makes one stand out amongst the peers in the industry. So, choose a reputed institute to add that worth. NIIT in association premier institutes like IIMC and DMI (Digital Marketing Institute of Ireland) offers cutting-edge programs in digital marketing.
These programs have been designed to provide a solid foundation in digital and social media marketing, share insights on the latest trends, best practices, and technologies for effective digital marketing.