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Become a StackRoute certifed Digital Marketing Analyst & Specialist

Professional Program in Digital Marketing

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Level 1: Dual qualification program to transform college students into Digital Marketing Experts

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Level 2: Become Day-1 Job ready by upgrading your DM Skills*

Apply Now
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Dual qualification for college students

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Online Mentor-Led

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Day 1 Job-Ready

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StackRoute Certification

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Job Assistance

with Level 2

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Registration Closes

1st August 2022

Registration closes on

01st August 2022

DAYS
HRS
MIN
SEC

*Terms and Conditions Apply. Refer FAQs.

ACCELERATE YOUR CAREER WITH PLACEMENT ASSISTANCE

Top Skills You Will Learn
Top Skills You Will Learn

Create websites without coding, AVs, Email marketing, keywords & e-Comm planning, SEO, SMM, ROI Optimization

Job Opportunities
Job Opportunities

Entry level Digital Marketing Analyst and Specialist

Who Is This Program For?
Who Is This Program For?

Level 1: Final year students of all UGC approved graduate streams. Level 2: Students who've successfully completed graduation and Level 1.

Minimum Eligibility
Minimum Eligibility

Level 1: Final year students of all UGC approved graduate streams with ≥50% in X, XII, and UnderGrad for the completed study.Level 2: Students who've successfully completed graduation with >=50% in X, XII, and UnderGrad for the completed study and successful completion of Level 1 Program.

* T&C Apply

Be Placement-Ready With Our 6-Step Professional Grooming Process

Placement Readiness Placement Readiness - mobile

Program Overview

Core Tech Competencies

  • Website Design and Search Engine Optimization
  • Social Media Marketing
  • Paid SEM
  • Google Keywords
  • Optimizing ROI

Professional Competencies

  • Self-learning
  • Inter-personal Skills
  • Productive Communications with Clients
  • Listening Skills
  • Presentation Skills
  • Working in teams
  • Remote work culture 
  • Remote work practice
  • Corporate work culture and  ethics
  • Working with abstract requirements

Program Curriculum

Course 1: Website Design and Search Engine Optimization

Create a Marketing Brief

Create a Marketing Brief

Create a Website Without Coding

Create a Website Without Coding

Make Google Work for You

Make Google Work for You

Find Keywords to Rank Your Business on Google

Find Keywords to Rank Your Business on Google

Use On Page Optimization to Improve SEO Ranking

Use On Page Optimization to Improve SEO Ranking

Use Off Page Optimization to Improve SEO Ranking

Use Off Page Optimization to Improve SEO Ranking


Course 2: Marketing on Various Social Media Platforms

Create Videos for Your Brand

Create Videos for Your Brand

Create and Edit Marketing Assets

Create and Edit Marketing Assets

Use Social Media Channels Effectively

Use Social Media Channels Effectively

Create and Manage Your Business on Facebook

Create and Manage Your Business on Facebook

Start Selling on Facebook and Instagram Via Paid Marketing

Start Selling on Facebook and Instagram Via Paid Marketing

Optimize Paid Marketing Campaigns on Facebook and Instagram

Optimize Paid Marketing Campaigns on Facebook and Instagram

Develop Strategies for Effectively Building and Managing your Instagram Channel

Develop Strategies for Effectively Building and Managing your Instagram Channel

Promote Your Brand on YouTube

Promote Your Brand on YouTube

Promote Your Brand on Twitter

Promote Your Brand on Twitter

Promote Your Brand on Pinterest and LinkedIn

Promote Your Brand on Pinterest and LinkedIn


Course 3: Paid Marketing in the Google Ecosystem

Use Google Ads for Business

Use Google Ads for Business

Set Up and Manage a Google Campaign

Set Up and Manage a Google Campaign

Apply Strategies to Optimize Your Google Campaign

Apply Strategies to Optimize Your Google Campaign

Use Google display ads Programmatic, DV360

Use Google display ads Programmatic, DV360

Trigger and Trigger Design Strategies

Trigger and Trigger Design Strategies

Visualforce and Lightning Components

Visualforce and Lightning Components


Course 4: Use eCommerce Channels Effectively

Identify Growth Opportunities using eCommerce

Identify Growth Opportunities using eCommerce

Create and Manage Paid Marketing Campaigns

Create and Manage Paid Marketing Campaigns

Use Bidding and Budgeting Strategies for Amazon

Use Bidding and Budgeting Strategies for Amazon

Use Tools to Simplify eCommerce Reporting, Taxation and Filing

Use Tools to Simplify eCommerce Reporting, Taxation and Filing

Ensure Regulatory Compliance for eCommerce

Ensure Regulatory Compliance for eCommerce


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Course 5: Capstone Project

Work in a small 2-3 members Agile team

Work in a small 2-3 members Agile team

Present and demonstrate the stakeholders

Present and demonstrate the stakeholders


Apply Now

Tools

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Enterprise Customers

StackRoute works with Tier 1 IT companies, product companies, and Global In-house Centers as a talent transformation partner to deep skill their resources at scale.

Certification

Designed to build Digital Marketing core competencies & skills for entry-level job roles. With Capstone project, learners master skills through real world assignments. Through this program learners also get equipped with engineering & behavioral competencies.

Become a StackRoute Certified Digital Marketing Professional and join the acclaimed NIIT-StackRoute alumni network.

Apply Now

Industry Testimonials

As consumers change digital behaviors faster than companies can adapt, clients look to us for agility, speed and scale. Ergo, pairing the right people with the right skills is critical, particularly Pi-Shaped people who can work on multiple platforms...

Rajan Kohli
President, Wipro Digital

StackRoute is a key partner for us in building a first-of-its-kind training program to meet the digital transformation needs of our customers. Through this program, we are creating a cadre of world-class full-stack programmers able to join multi-disc...

Reynolds Alex
Global Head, Delivery & Digital Academy, Wipro Digital

As CGI partners with clients across industries and geographies to support their digital transformation agenda, we are pleased to be working with StackRoute to continually deep skill our consultants as part of our commitment to help our clients in the...

George Mattackal
Asia Pacific Global Delivery Centers of Excellence, CGI

Traditional classroom training for fresh college joiners made it difficult to gauge effectiveness both during execution & upon completion. StackRoute’s immersive program not only enabled us gauge effectiveness but also measure skill progress, which f...

Anu Thomas
Practice Head - Java and Microsoft Competency, Sony India

Employees who graduated from your Immersive Program have easily integrated into our product development initiatives. The highly skilled coaches consistently created an environment that fostered learning, challenging boundaries, and excellence.

Jennifer Mecherippady
VP, Asia Pacific Solutions Delivery Center, CGI

Learner Success Stories

Shivam Tomar
Software Developer, R Systems
Abhishek Gupta
Software Developer, CGI

I'd like to thank NIIT StackRoute for training us in such a conducive environment. I would like to thank my faculty for having my back. This institute made me a better Full-Stack developer by giving me a chance to work on a project with a real-world ...

Jandhyam Venkata Ramana
Associate Technology, BNED LoudCloud Systems LTD

By the end of the PG program in Full Stack, I was able to successfully develop and deploy a complete product. I also got placed in CGI with a very good package as a fresher. If you're looking for a program in Full-Stack with job assurity then NIIT St...

Mohd. Shujjat Siddique
Software Developer, CGI
Rohith Krishna
Software Developer, NIIT LTD
Saurabh Chaudhary
Software Developer, Allstate Solutions P. Ltd.
Meher Supreeth K
Software Developer, CGI

Our Pedagogy

Pedagogy

Mastery Learning

Achieve mastery with our individualized and group-based learning pedagogy

Outcome Oriented

Become day 1 project ready

Practitioner Designed

Solve practitioner designed, non-trivial challenges based on real-life case studies

Experiential Apprenticeship

Go through hands-on, experiential learning with targeted intervention

Integrated Problem Solving

Practice tough, real-world problem-solving exercises for deep skilling

Capstone projects

Work in agile teams & develop presentation skills

CAREER SUPPORT

Complete Grooming Process: A 360-degree process that ensures 6 types of quality checks before you start interviewing

Profile Matching: We guide you in matching your profile with appropriate job openings

Individual Grooming: Get personalized help on grooming, interview skills, resume building etc.

Company-Specific Preparation: Get company-specific guidance & access to a repository of interview questions

Interview Mentoring: Receive constructive feedback to improve your interview skills

Salary Negotiation: Learn how to negotiate with firms for the best salary as per industry standards

1

Fill application form

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2

Complete Screening Process

3

Proceed to payment

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NIIT program batch

Batch starts

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Time

Program Fee

Rs.60000

Excluding GST @ 18%

NIIT program benefit

Level 1 Fee

Frequently Asked Questions

Level 1: Final year students of all UGC approved graduate streams with ≥50% in X, XII, and UnderGrad for the completed study who are keen to embark on a fulfilling career in digital marketing

Level 2: Students who've successfully completed graduation with >=50% in X, XII, and UnderGrad for the completed study and successful completion of Level 1 Program.

  • Website Design and Search Engine Optimization
  • Marketing on Various Social Media Platforms
  • Paid Marketing in the Google Ecosystem
  • Use eCommerce Channels Effectively
  • Capstone Project - The learners will demonstrate their full stack digital marketing proficiencies through a capstone project. The learner will get the option to choose from a set of capstone projects.

Level 1: Final year students of all UGC approved graduate streams with ≥50% in X, XII, and UnderGrad for the completed study .

Level 2: Students who've successfully completed graduation with >=50% in X, XII, and UnderGrad for the completed study and successful completion of Level 1 Program.

Successful completion of Level 2 Program at NIIT with >=70% , >=50% in X, XII, and Graduation and <= 25 Years to be eligible for Placement Assistance

On successful completion of the program, you will receive the following certificates:

Level 1 : StackRoute Certificate Title - Professional Program in Digital Marketing Analyst

Level 2 : StackRoute Certificate Title - Advanced Program in Digital Marketing Specialist

Level 1 Only: The Level 1 of the program will enable you to develop understanding and build the essential competencies, such as the knowledge and skills to perform tasks pertaining to creating digital assets, on-page and off-page SEO optimization, managing and growing social channels organically, running social media campaigns, designing and launching email campaigns.

Level 1 + Level 2: You will be equipped with the deeper skills and competencies to embark on a digital marketing career. You will also be eligible for the career preparation and services pertaining to the entry-level digital marketing roles* such as:

▪ Digital Marketing Executive/Digital Marketing Specialist

▪ Brand Marketing Executive/Brand Marketing Associate/Specialist

▪ Social Media Marketing Executive/Social Media Analyst

▪ SEO Executive/SEO Specialist

*The roles may vary from organization to organization.NIIT has no binding on the nomenclature of the roles mentioned.

ANY QUERIES? Connect with us

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