India's largest FMCG giant

Problem Statement

  • Implement a structured framework on Market approach and retailer engagement/ expansion.
  • Create learning dissemination in a high engaging experience for frontline field sales team

Solution Offered

  • Conducted field visits & diagnostics for gap analysis
  • Curated customized learning content collaborating with client
  • Learning innovation by deploying Picture based story telling methodology

Impact Created

  • 8% market penetration improved by adding new retailers
  • Improvement to sales behavior leading to 11% productivity increase