Social Media Marketing


  • Total Duration 38 Hours
  • Course Fees Actual Fees may vary, depending upon your centre selection. 6,300

    ( Excluding GST @ 18% )

  • Course Type Classroom + Online

Classroom + app based learning

Industry Experience Faculty

Faculty Guidance through app

Hands-on application of tools

  • Program starts from the basics of digital marketing, No pre-requisites required
  • Learn to create a social media strategy for all social platforms (Facebook, YouTube, Twitter, Google, Instagram, Pinterest, Google Plus)
  • Build great content that appeals to the audience
  • Learn to schedule your content for publishing on the social media
  • Extensive Learning hours with 50 hours of classroom training including the classroom assessment with additional 48 hours of online guided practice for better learning and increased retention


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The course is designed to make one conversant with Digital Marketing and proficient in Social Media tools and techniques starting from the fundamentals of digital marketing.

Learning Objective 

  1. Overview of Digital marketing, its channels, strategies and components
  2. Overview of Social media marketing, its goals, platforms and tools
  3. Overview of Mobile marketing and its components
  4. Social Media Technical Terminology, funnels & customer engagement strategy  
  5. Facebook Page tools, Insights and campaigns
  6. Social Media Marketing with Twitter
  7. LinkedIn profile and its benefits
  8. Business strategy on Pinterest
  9. Instagram as a marketing tool
  10. Google+ and Its communities and collections
  11. Video marketing on YouTube and its uses
  12. Content marketing, its goals and technology
  13. Content promotion
  14. Marketing and landing pages
  • Introduction to Digital Marketing
  • Social Media Marketing
  • Content Planning and Promotions
  • Have basic knowledge of working in the Windows environment and internet


Who should join this course?

Students, Undergraduates, Graduates and Working Professionals that are looking to enter the digital marketing space and wants to learn about running marketing campaigns on various Social Media Platforms, ways to create content for the social media that appeals to the audience.

Why is this course Unique?

1. Unique Curriculum : The course is designed to make one conversant with Digital Marketing and proficient in Social Media tools and techniques starting from the fundamentals of digital marketing.

2. Extensive hands-on skills : The learner will gain competence through hands-on learning in the latest tools and techniques, which are being widely used in the Digital Marketing industry.

3. Online learning : Apart from the regular ILT classroom sessions, the students will have access to online learning and practice on and NIIT student app.

4. Expert Faculty: Faculty with experience of working in the Data Analytics industry will deliver the program. This will help the student understand the working environment and learn to apply concepts.

What learning resources are available?

Expert Faculty: Experienced faculty in related field interacting with students. Apart from guiding students on concepts and its implementation, he will pose challenges to learners to think through all the topics leading to better learning and increased retention.

Study Material: Students will be provided with advanced study materials.

Hands-on Learning: Learners need to bring their laptops to the classroom for the session, where apart from the fundamental theoretical knowledge they are also given hands-on practice on various digital marketing scenarios.

What topics are covered as a part of the curriculum?

Introduction to Digital Marketing

  • Introduction to Digital Marketing
  • Introduction to Social Media Marketing
  • Defining Brand Medium
  • Introduction to Mobile Marketing
  • Mobile Marketing Plan

Social Media Marketing

  • Creating Social Media Strategy
  • Social Media Marketing with Facebook
  • Social Media Marketing with Twitter
  • Social Media Marketing with LinkedIn
  • Social Media Marketing with Pinterest
  • Social Media Marketing with Instagram
  • Social Media Marketing with Google Plus
  • Social Media Marketing with YouTube

Content Planning and Promotions

  • Content Marketing and Resources
  • Planning Content
  • Content Technology
  • Creating Content for an Editorial Calendar
  • Defining Content Promotion Strategy
  • Promotion Strategy for Websites and eMail
What are the pre-requisites for the enrolment?

Have basic knowledge of working in the Windows environment and internet

What certificates will I be receiving for this course?

1 Graded Certificate Only students successfully completing the program with a CWAP of >=50% will be awarded the Graded Certificate in “Social Media Marketing”

2 Participation Certificate Students who do not appear for the Appraisals or score a CWAP of < 50% will be issued only a Participation Certificate in “Social Media Marketing”.

What will be my takeaway from this course?

At the end of this program, the learner will be able to :

  • Create Marketing Strategy for Social Media
  • Run Marketing Campaigns on Social Media Platforms
  • Create content for Social Media Platforms

Appointment with counsellor