Acquire

Main navigation

Menu

Social Media Marketing

Set your S.M.A.R.T goals with our new-age programme on Social Media Marketing that will help you build effective marketing strategies for all the social media platforms.

6,000/- 7000/-

( Excluding GST @ 18% )

Enroll Now

Social Media Marketing

Set your S.M.A.R.T goals with our new-age programme on Social Media Marketing that will help you build effective marketing strategies for all the social media platforms.

6,000/- 7000/- (Excluding GST @ 18%)
  • module

    Starts with the basics of Digital Marketing

  • module

    Learn to build great content

  • module

    Creating effective social media strategy

  • module

    Helps you in building marketing strategy

module

Starts with the basics of Digital Marketing

module

Learn to build great content

module

Creating effective social media strategy

module

Helps you in building marketing strategy

Programme Overview

Key Highlights

Learn to create a social media strategy for all social platforms (Facebook, YouTube, Twitter, Google, Instagram, Pinterest).

Build great content that appeals to the audience.

Learn to schedule your content for publishing on the social media.

Extensive 38 hours of classroom training with additional 38 hours of online guided practice.

Classroom + app based learning Classroom + app based learning
Industry Experience Faculty Industry Experience Faculty
Faculty Guidance through app Faculty Guidance through app
Hands-on application of tools Hands-on application of tools

Course Details

The course is designed to make one conversant with Digital Marketing and proficient in Social Media tools and techniques starting from the fundamentals of digital marketing.

Learning Objectives

Overview of Digital marketing, its channels, strategies and components.
Overview of Social media marketing, its goals, platforms and tools. Plus overview of Mobile marketing and its components.
Social Media technical terminology, funnels & customer engagement strategy.
Instagram and Pinterest and its communities and collections.
Video marketing on YouTube and its uses, Content marketing and its goals and technology.
Content promotion and marketing.

eligibility

Qualification Academics

Undergraduates, Graduates and Working Professionals from any background having interest in Social Media Marketing.

Knoweldge Additional Skills Required

Have basic knowledge of working in the Windows environment and internet.

Testimonials

Find out what our students have to say.


Testimonials

Find out what our students have to say.


Get certified for Social Media Marketing Programme

On successful completion of the programme you will be awarded with a prestigious Social Media Marketing certification from NIIT.

Connect with a global network of accomplished NIIT Alumni. 

Course Module

Modules

  • Introduction to Digital Marketing
  • Social Media Marketing
  • Content Planning and Promotions

FAQ's

Who should join this course?

Students, Undergraduates, Graduates and Working Professionals, looking to enter in the digital marketing space and want to learn about running marketing campaigns on various Social Media Platforms and create content for the social media that appeals to the audience.

Why is this course Unique?

1. Unique Curriculum : The course is designed to make one conversant with Digital Marketing and proficient in Social Media tools and techniques starting from the fundamentals of digital marketing.

2. Extensive hands-on skills : The learner will gain competence through hands-on learning in the latest tools and techniques, which are being widely used in the Digital Marketing industry.

3. Online learning : Apart from the regular ILT classroom sessions, the students will have access to online learning and practice on Training.com and NIIT student app.

4. Expert Faculty: Faculty with experience of working in the Data Analytics industry will deliver the program. This will help the student understand the working environment and learn to apply concepts.

What learning resources are available?

Expert Faculty: Experienced faculty in related field interacting with students. Apart from guiding students on concepts and its implementation, he will pose challenges to learners to think through all the topics leading to better learning and increased retention.

Study Material: Students will be provided with advanced study materials.

Hands-on Learning: Learners need to bring their laptops to the classroom for the session, where apart from the fundamental theoretical knowledge they are also given hands-on practice on various digital marketing scenarios.

What topics are covered as a part of the curriculum?

Introduction to Digital Marketing

  • Introduction to Digital Marketing
  • Introduction to Social Media Marketing
  • Defining Brand Medium
  • Introduction to Mobile Marketing
  • Mobile Marketing Plan

Social Media Marketing

  • Creating Social Media Strategy
  • Social Media Marketing with Facebook
  • Social Media Marketing with Twitter
  • Social Media Marketing with LinkedIn
  • Social Media Marketing with Pinterest
  • Social Media Marketing with Instagram
  • Social Media Marketing with Google Plus
  • Social Media Marketing with YouTube

Content Planning and Promotions

  • Content Marketing and Resources
  • Planning Content
  • Content Technology
  • Creating Content for an Editorial Calendar
  • Defining Content Promotion Strategy
  • Promotion Strategy for Websites and eMail

What are the pre-requisites for the enrolment?

Have basic knowledge of working in the Windows environment and internet

What certificates will I be receiving for this course?

  1. Graded Certificate -  Students successfully completing the programme and completing assessment with a score of >=50% will be awarded the Graded Certificate in “Social Media Marketing”.
  2.  Participation Certificate - Students who do not appear for the assessments  or score < 50% will be issued only a Participation Certificate in “Social Media Marketing”.

What will be my takeaway from this course?

At the end of this program, the learner will be able to :

  • Create Marketing Strategy for Social Media
  • Run Marketing Campaigns on Social Media Platforms
  • Create content for Social Media Platforms

Why NIIT?

Over 38 years of Training Expertise with a learner centric pedagogy ensures NIIT students are the first choice of Top IT companies.

INDUSTRY MAPPED CURRICULUM

PRESENT ACROSS 30 COUNTRIES

35 MILLION+ LEARNERS WORLDWIDE

INDIA'S MOST TRUSTED EDUCATIONAL BRAND

Need help? Connect with us.

Top