Social Media Marketing is the buzzword these days. Businesses are turning towards social media to bring in…
Digital marketing is one competency field that attracts talent from multi-variate backgrounds. From data crunchers to…
Businesses that undertake SEO seriously don’t need long to realize that its risk-return ratio is too good. Yes, it may take time to claim progress in terms of…
Going AI-First - Why Digital Marketers need to embrace Artificial Intelligence and Machine Learning
The moment…
Email marketing remains an important contributor to digital marketing campaigns. Done right, it is one of the most effective ways to maintain close contact…
Email is one of the few digital marketing channels that helps build a meaningful business-customer relationship. Do it right, and you’ll have a customer ready to turn…
Search Engine Optimization, aka SEO, is a crucial part of Digital Marketing. Lately, it has emerged as one of the most…
With the growing usage and accessibility to technology, the way marketers communicate with their audiences has changed…
Digital marketing has grown to become an indispensable part of selling a product. With its increasing popularity comes…
The internet age was ushered by the need to globalize. As interconnectedness became the norm for the 21st century, it became clear that the advent of new…
Digital Marketing is unlike any other field. Its sub-domains are full of employment opportunities for both data-driven individuals and creative artists. It is one of…
Digital marketing tools formulate the backbone of any digital campaign. They give marketers a lens through which to see and analyze the data they collect.…
Reaching out to the customers is an important part of all businesses. Traditional marketing includes giving advertising in magazines, newspaper publications and other…
Search Engine Marketing is one of the most efficient ways to promote your products. In this mini search engine marketing guide, you’ll get a birds-eye view…
COVID-19 has marred industries to the extent that we all find ourselves amid a global meltdown the incoming warning signs of which are not good. As governments, the…
Social media could be both a monster and a blessing depending upon who do you pose the question to. It thrives on and promotes instant gratification of moods for the…
Buying practices shift pace faster than you can notice these days along with it throwing open the pandora’s box for untested marketing strategies. No more can a brand…
With 59% of the marketers claiming email as their ROI front runner, there has got to be more to email than meets the eye. The total number of email users will…
Going beyond conventional curriculum: Beyond the regular academic curriculum, millennials need to be equipped with new tech, data analytics and digital marketing skills that will give them an edge…
Remember the Liril girl ad with the then-unknown Priety Zinta dancing under the waterfall? Or the Rasna girl’s ‘I Love You Rasna’, Zakir Hussain’s ‘Wah Taj’ and ‘Hamara Bajaj’…
Digital marketers of the future have a daunting task of hitting the right notes to sustain and grow in the dynamic digital world
The silent cubicle is abuzz with virtual…