Offered in association with Digital Marketing Institute (Ireland), the
program will be offered in the Live Online, Direct-to-Home mode for the first
time
- 33 hours of Live, Expert-led lecture and a
unique pedagogy using Project Based Learning and Case Studies
New Delhi June 20, 2016: NIIT, a global leader in skills and talent development, today announced
the launch of their first interactive live, online course in Digital Marketing.
The program is offered in association with Digital Marketing Institute
(Ireland) and will be available online for the first time. It is the 37th
batch of the Professional Diploma in Digital Marketing (PDDM) – a program
uniquely designed for current and aspiring marketing professionals, to help
them transform into digital marketers of the future. NIIT has already trained
more than 1700 students in digital marketing.
The batch will start on 26th June 2016 onwards and the
last date of registration is till 25th June 2016.
For more information visit:- http://digitalmarketing.niitcloudcampus.com
Today businesses and consumers are shifting their focus to the digital
medium and companies are increasingly engaging their consumers through digital
platforms. There are 462 Million total Internet users in India and India's
digital advertising spending is estimated to reach $4 billion by 2020. India's
digital advertising market has grown at a rate of 33% annually between 2010 and
2015. This indicates a larger shift in focus from traditional to digital
marketing mediums. These market trends have created tremendous opportunities
for professionals who are equipped with the necessary digital skills.
Speaking on the occasion Udai Singh, Chief Strategy Officer, NIIT Ltd
said, "Aligned to NIIT's strategic focus of developing digital
skills ready workforce, the PDDM program is uniquely positioned to meet the
changing requirements of the industry. Looking at providing convenience to
customers, who don't want to waste time traveling to the centres, we have
launched the first of the series of live online interactive course. The first
live online PDDM program will be delivered through a unique pedagogy which is a
mix of live expert lectures, case discussions, quizzes and projects for
holistic learning. With DMI's expertise in certification and training we aim to
create a globally competitive workforce for the digital marketing
industry."
The Professional Diploma in Digital Marketing is designed for Marketing,
Product, Advertising and Sales Professionals who want to build a career in
Digital Marketing. It covers all the major areas of Digital Marketing
including Search Engine Optimization, Search Engine Marketing, Social Media
Marketing, Analytics, Email Marketing and Mobile Marketing. The program content
is created by DMI and reviewed by DMI's Syllabus Advisory Council, comprising
of the leading digital brands like Google, Facebook, Twitter, LinkedIn etc.
Digital Marketing Institute (DMI) is a global leader in training
professionals in digital marketing. To date, over 15,000 people in 80 countries
have graduated with a DMI qualification, making it the most widely taught
digital certification standard in the world.
The Professional Diploma in Digital Marketing Program is led by industry
specialists for in-depth understanding of the program. The Program Director is
Dr Neeraj Sharma, who holds a PhD in Management from IIT Delhi and a Masters in
Human Resource Management from IIT Kharagpur. He has facilitated the education
of over 25000 working professionals. The Batch Faculty, Professor Ratan KK, an
IIM Ahmedabad alumnus, is also a visiting faculty teaching eMarketing at IIM
Ahmedabad, IIM Udaipur and other top business schools. He is an entrepreneur
and digital marketing practitioner with over 3800 hours of Digital Marketing
training experience. The program will be taught through a unique pedagogy which
includes expert live online classes along with case studies in each module
complemented by Guest Sessions from Industry Experts for in-depth
understanding. The live online platform has been created in such a manner that
the students will have a better experience than that at the classroom. The candidates
can access the expert learning sessions from the convenience of their home,
direct on their device with a good broadband connection.
The candidates can ask questions to the expert and get their doubts
cleared. They will have access to various learning resources and can also have
discussions with peers and answer the assessments online thus giving them the
same experience as that of a classroom training but now direct to their device,
at their convenience at home.
About NIIT
Established in 1981, NIIT Limited, a global leader in Skills and Talent
Development, offers multi-disciplinary learning management and training
delivery solutions to corporations, institutions, and individuals in over 40
countries. NIIT has three main lines of business across the globe- Corporate
Learning Group, Skills and Careers Group, and School Learning Group.
NIIT's Corporate Learning Group (CLG) offers Managed Training Services (MTS) to
market-leading companies in North America, Europe, Asia, and Oceania. The
comprehensive suite of Managed Training Services includes custom Curriculum
Design and Content Development, Learning Administration, Learning Delivery,
Strategic Sourcing, Learning Technology, and Advisory Services.
With a team of some of the world's finest learning professionals, NIIT
is dedicated to helping customers increase the business value of learning and
development (L&D). Built on the sound principles of 'Running Training like
a Business', NIIT's Managed Training Services and best-in-class training processes
enable customers to align business goals with L&D, reduce costs, realise
measurable value, benefit from rock-solid operations, and increase business
impact.
NIIT's Skills and Careers Group (SNC) delivers a diverse range of learning and
talent development programs to millions of individual and corporate learners in
areas including Banking, Finance & Insurance, Soft Skills, Business Process
Excellence, Retail Sales Enablement, Management Education, Multi-Sectoral
Vocational Skills, Digital Media Marketing, and new-age IT. These programs are
delivered through a hybrid combination of the 'Cloud Campus' online platform,
satellite-based 'Synchronous Learning Technology' and a physical network of
hundreds of learning centers in India, China, and select markets in Asia &
Africa. The flagship multi-disciplinary course offerings include the
industry-endorsed GNIIT program and a set of Post Graduate Programs for
students from different streams, apart from a wide range of specialist short
duration programs.
To further strengthen its SNC portfolio in India, NIIT has tied up with
industry majors like ICICI Bank for NIIT Institute of Finance Banking
Insurance& Training Limited, IFBI; leading business schools in India for
NIIT Imperia; Genpact for NIIT Uniqua; and a joint venture with NSDC for NIIT
YuvaJyoti Limited. Besides this, for the China market, NIIT has tied up with
governments and software parks in Guian, Chongqing, Wuxi, Suzhou, Changzhou,
Zhangjiagang, Haikou and Dafeng, for state-of-the-art public-private partnership
centres.
Recently NIIT has introduced - StackRouteTM, an
initiative to produce the world's best full stack programmers. StackRouteTM aims
to create multi-skilled, and multi-disciplinary programmers who can become
key members of high-performance teams in top notch product
engineering companies, start-ups, and IT firms. Further the company has
also launched NIIT.tv – a digital learning initiative that
brings skilling from NIIT classrooms to every digitally connected Indian, for
free, at any time and place of their choice. A disruptive innovation by NIIT
for the education space. NIIT.tv will deliver for the very first time,
skill-based live courses as well as on-demand courses to the masses, through
the digital medium.
As NIIT's wholly owned subsidiary for its K-12 school learning
initiative - MindChampion Learning Systems Limited, is
providing technology based learning to around 2,000 private schools across
India, reaching out to more than a million students. The futuristic NIIT nGuru
range of learning solutions for schools comprises Interactive Classrooms with
digital content, technology-driven Math Lab, IT Wizard programs and Quick
School - an Education Resource Planning software.
As the Most Trusted Training Brand in India for 4th year
in a row (Brand Trust Report, 2016), NIIT's learning and talent development
solutions, continue to receive widespread recognition globally. NIIT has been
named among the Top 20 Training Outsourcing Companies for the past seven
consecutive years by Training Industry, Inc. USA. Further, leading Indian ICT
journal Dataquest has conferred upon NIIT the 'Top Training Company' award
successively for the past 20 years, since the inception of this category. NIIT
has also been featured as the 'Most Respected Education Company'- 2016 by leading
financial magazine, Business World.
For media queries, please contact:
Prateek Chatterjee
Vice President, Corporate Communications & Marketing, NIIT Limited
Ph: (Cell) +91 9910201085, (Dir) +91 124 4293041
Email: prateek.chatterjee@niit.com
Swati Sharma
Corporate Communications & Marketing, NIIT Limited
Ph: (Cell) +91 9999601154, (Dir) +91 124 4293042
Email: swati.1.sharma@niit.com