Advanced Programme in Digital Marketing Strategy from IIM Lucknow

Overview

  • Total Duration 6 Months
  • Course Fees ₹ 124,500
  • Course Type Hybrid (Online + Campus)

IIM Lucknow Certification

Cutting Edge Curriculum

IIM Lucknow & Industry Faculty

Diverse Batch Profile

  • 6 Months Hybrid digital marketing Course with IIM Lucknow Alumni Status
  • Case-study based experiential & interactive learning

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Program is broadly divided into there modules encompassing fundamentals of digital and social media marketing and strategic aspects. The modules are as follows:

  • Foundations of Marketing
  • Basics of Digital Marketing
  • Advanced Digital Marketing Strategies

Program Objective.

  • The course focus on in depth knowledge of digital marketing and analytics that would help in strategizing, planning, implementing and measuring the digital marketing strategies of an organization and eventually driving sales
  • The course will be highly experiential and interactive with case studies and presentations by experts from academia
  • The course includes a graded Project. The learners will be guided by an instructor member and an Industry Mentor
  • Candidates will be awarded a graded Certificate of successful completion from IIM Lucknow
  • APDS will hone your Digital and Social Media Marketing with focus on Strategy and Execution

Highlights

  • The course is aimed at Marketing, Advertising, Brand, Product and Sales Executives.
  • Entrepreneurs; Ecommerce and Freelance executives will also find the course highly relevant.
  • Any professional that is planning to implement digital and social media campaigns to create brand awareness, enhance brand recall, generate leads and enhance customer experience will benefit from this course
  • Middle to senior managers in other areas who would like to develop proficiency in digital marketing strategy and implementation.

 

PROGRAM MODULES-Basics of Digital Marketing

  • Search Engine Optimization
  • Search Advertising
  • Display Advertising
  • E-Business Models
  • Social Media Marketing
  • Understanding the Online Consumer
  • Content Marketing
  • Mobile Marketing
  • E-mail Marketing

PROGRAM MODULES-Advanced Digital Marketing Strategies

  • Web Analytics
  • Research and analytics
  • Social Media Analytics
  • Social network analysis, Text mining
  • Web Design and Digital Marketing Strategy
  • Legal Aspects of E-Business
  • Mandatory Project

 

  • Applicants should be working professionals/self-employed (Need to produce supporting proof)
  • Graduates (10+2+3 or equivalent) or Post Graduates in any discipline with min. 50% marks [aggregate- considering results of all years (e.g. 3 or 4 together)] recognised by UGC/AICTE
  • Minimum 2 years of work experience (full-time paid employment) post completion of graduation, as on July 1, 2018

Rating & Reviews

5/5

5 Ratings & 350 Reviews

FAQs

Who should join this course?

The course is aimed at Marketing, Advertising, Brand, Product and Sales Executives.
Entrepreneurs; Ecommerce and Freelance executives will also find the course highly relevant.
Any professional that is planning to implement digital and social media campaigns to create brand awareness, enhance brand recall, generate leads and enhance customer experience will benefit from this course.
Middle to senior managers in other areas who would like to develop proficiency in digital marketing strategy and implementation.

Appointment with counsellor