Our 360 Veeva Commercial solution is a holistic, high-impact training solution designed to deliver productivity goals and maximize ROI from your investments in the Veeva Commercial Cloud. We get started by taking a careful look at your work processes, people behaviors and interdependent processes to define a holistic plan for targeting your desired productivity and efficiency goals.

Our approach to rollout and adoption is therefore much more targeted to intended outcomes. Our training strategy adds business context to system steps and structures learning events around immersive situations through meaningful real-world scenarios targeted to change behaviors and transform capability into skill, belief, and confidence. You'll immediately experience results in terms of tangible business outcomes, and we report on those successes. But we don't stop there. We shift our goal from application training to performance enablement to ensure customer success. Our continuous support model and strategic use of artificial intelligence enables us to assess ongoing gaps in adoption through targeted performance-focused learning interventions.

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As an Emerging Biopharma company, you only have one chance at a successful launch. Our 360 Emerge solution for Emerging Biopharma helps you establish a Launch Academy to prepare your teams with the market and operational readiness capabilities they need to deliver successful outcomes for commercialization.

Emerging Biopharma companies are at the forefront of innovation and development in the life sciences industry. Yet, research by Deloitte indicates that only about 30 percent of products that enter the market ever recover their cost—and half of the products achieve less than 50 percent of the sales forecast. In fact, the first six months of a launch determines peak sales, yet 60% of launches fail to meet year-one sales expectations. This area presents a unique set of challenges including navigating a complex and ultra-competitive industry, a high level of uncertainty and the need to overcome constant manufacturing and resource constraints; all while balancing and mitigating the risk of approval from governing agencies. The complexity of the market, HCP, and patient dynamics are only increasing, and these evolving challenges drastically impact the success of your launch.

When you approach product launch, you need fast, flexible, and agile teams who have the capability to be ready for commercialization. In-house resources can run short, so efficient capacity building is essential. With 360 Emerge, we partner with you to understand your objectives and assess your capability and capacity challenges. We then establish a customized Launch Academy to build effective launch teams prepared to meet and exceed your GTM goals. The result – your teams have the market and operational readiness capability for commercialization and can pivot and evolve with agility as situations change.

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