Social Media and Influencer Marketing Specialist
Master Social Media Strategy, Content Creation & Influencer Growth with Practical GenAI‑Driven Skills
Program Overview
The Social Media and Influencer Marketing Specialist program by NIIT helps learners build a strong foundation in social media strategy and influencer marketing. It covers key concepts like content creation, audience engagement, campaign planning, analytics, and influencer collaboration. Through guided exercises, participants develop marketing and analytical skills while gaining hands on experience in growing audiences, boosting engagement, and driving results on social media.
Curriculum
Comprehensive curriculum to build in-demand tech skills and real-world expertise.
Video Scriptwriting & Planning
Learn to write impactful scripts tailored for brand storytelling across social media and websites.
Video Creation with Generative AI
Create high-quality videos using Generative AI tools, including AI-generated visuals, voiceovers, subtitles, and multilingual translations.
Concept Quiz and Assignments
Content Repurposing for Social Media
Adapt a single content idea for platforms such as Facebook, Instagram, Twitter, and YouTube.
Generative AI for Marketing Assets
Use AI tools to create images, generate hashtags, and craft compelling titles and video descriptions efficiently.
Concept Quiz and Assignments
Audience Identification & Targeting
Identify customer profiles, understand audience demographics, behavior, and platform presence.
Facebook Marketing Strategy
Set SMART marketing goals and develop content strategies to maximize Facebook’s marketing potential using Generative AI.
Concept Quiz and Assignments
Facebook Business Setup
Set up and manage Marketplace, Groups, and Messenger for business communication.
Content Calendar & Engagement Strategy
Create a structured content calendar and apply engagement tactics to strengthen customer connections.
Concept Quiz and Assignments
Instagram Profile Optimization
Optimize bio, profile visuals, hashtags, and content categories for higher engagement.
Content Scheduling & Insights
Use scheduling tools and Instagram Insights to track performance and drive growth.
Concept Quiz and Assignments
Social Listening & Sentiment Analysis
Monitor brand mentions, analyze sentiment, and track competitors using social listening tools.
Review & Feedback Management
Respond to feedback and manage online reviews strategically to protect brand reputation.
Concept Quiz and Assignments
YouTube Channel Optimization
Optimize channel settings, URLs, titles, keywords, and descriptions to improve visibility.
AI-Based Video Creation
Use Generative AI tools to create YouTube videos from scratch and boost engagement.
Concept Quiz and Assignments
Influencer Selection & Evaluation
Identify suitable influencers and understand integration and collaboration models.
Campaign Measurement & ROI
Measure influencer campaign performance using key metrics and commercial models.
Concept Quiz and Assignments
Tools & Technologies
Explore industry-relevant tools through hands-on learning to master practical, in-demand skills.
Projects You'll Build
Build production-ready projects to showcase real-world skills and strengthen your portfolio.
Capstone Project
Develop an Online Reputation Management (ORM) strategy for a luxury hotel chain using Konnect Insights. Monitor reviews, social media interactions, analyze sentiment, and create a responsive plan to enhance brand presence and guest experiences.
Boost Your Career Visibility
Showcasing a professional Capstone Project on your LinkedIn increases recruiter interest significantly. Build production-ready work that speaks for itself.
Learning Outcomes
Develop industry-relevant skills to create real-world solutions and advance your career.
Learn strategies for Facebook, Instagram, X, and YouTube to grow audiences, boost engagement, and maximize brand visibility.
Identify, collaborate with, and measure the impact of influencers to amplify brand reach authentically.
Streamline content creation, enhance creativity, and improve marketing efficiency using Generative AI tools.
Analyze metrics and ROI, optimize campaigns, and make informed decisions to achieve measurable marketing results.
Gain hands-on experience through projects and guided exercises to develop job-ready marketing competencies.
Manage social media accounts, engage audiences, maintain online reputation, and advance in digital marketing careers.
Industry-Recognized Certification
Certificate of Completion
This is to certify that
Has successfully completed the Social Media and Influencer Marketing Specialist
Signature
Date
Earn a trusted NIIT professional certificate.
Global Recognition
Accepted by leading employers and organizations worldwide.
Easy Sharing
Add your certificate to LinkedIn, resumes, and professional portfolios.
Career Value
Demonstrates practical skills aligned with industry needs.
Data-Driven Learning, Delivered with Quality
Experience a data-driven learning ecosystem with measurable progress.
Structured Learning Roadmap
Clear learning pathways delivered through our LMS with defined milestones and module progression.
Learner Connect Sessions
Regular live mentor interactions to resolve doubts, reinforce concepts, and maintain engagement.
AI Assisted Faculty Quality Monitoring
AI-assisted faculty performance analysis ensures consistent teaching quality and delivery excellence.
Program Performance Report
Track attendance, assignments, assessments, quizzes, and overall performance with structured progress tracking.
Frequently Asked Questions
Find answers to your queries about the program, curriculum, and admissions.
Candidates who have completed Class X and XII are eligible to apply. The program is open to undergraduates and graduates and is ideal for aspiring digital marketing enthusiasts from all backgrounds. Build in-demand skills and accelerate your career in the growing field of digital marketing.
Admission to the program is direct. Eligible learners can apply by filling out the online application form, submitting the self-declaration and accepting the terms and conditions, and paying the program fee. Admission is confirmed once the payment is successfully completed.
The program follows NIIT’s Mastery Learning methodology, focusing on building one skill at a time through structured, hands-on sprints. Each sprint includes concept introduction through live mentor sessions, individual practice and assignments, mentor review and feedback, and refinement with re-submission of work. Learners typically spend around 4 hours per sprint, with most of the time dedicated to hands-on application and reflection
Upon completing the course, graduates will be proficient digital marketing professionals capable of developing and executing comprehensive strategies, leveraging social media platforms, and using Generative AI tools for content creation. They will excel in managing social media accounts, crafting engaging content, building loyal audiences, and applying specialized skills in influencer marketing and online reputation management.
Learners need a laptop or desktop with Intel i3 or AMD Ryzen 3 (or higher), at least 8 GB RAM, and 50 GB free disk space, along with a functional webcam and microphone. The system should run Windows 10 or macOS (or higher) with the latest Chrome or Edge browser, MS Office or equivalent tools, and a PDF reader installed. A stable Wi-Fi or broadband connection with a minimum speed of 5 Mbps is required, and a backup internet connection is recommended.
Yes, Learners receive a digital certificate after successfully completing the program and meeting all the required conditions (Overall Performance Score, Attendance, Payment Clearence etc).
Hassle-Free Refund Policy
Your satisfaction is our priority. We offer transparent refund terms for your peace of mind.
100% Money-Back Guarantee
Full refund (excluding the booking fee) if you cancel before the batch starts
Quick Refund Review
Eligible refund requests are carefully reviewed within Seven working days
Transparent Refund Timeline
Approved refunds are completed within 45 days for timely settlement
Important: Enjoy a transparent refund policy. Cancel 48 hours before the class start date to be eligible for a refund if you haven’t attended any class.
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Exclusive of 18% GST