NIIT India

Digital Marketing with GenAI Advanced Program [Upgrade]

Fees: ₹ 44,000 + 18% GST 284 hours
Placement opportunities Mentor-led online
Fresh batches launching soon! Stay tuned for your next big opportunity!

The NIIT advantage

Turning ambitions into achievements
  • Expert-led learning – learn from top industry experts
  • Global competence – be job-ready with NIIT certifications
  • Project showcase – present standout creative work
  • Industry training – build skills through real-world practice
  • Placement support – access top jobs via NIIT’s trusted recruiter connect
  • Employer trust – hold industry-recognized, valued credentials
Built in placement assistance
  • 100%Eligible learners placed*
  • ₹ 6.5 LPAKickstart your career with salaries up to*
https://www.niit.com/india/wp-content/uploads/2024/11/Frame-46.png

Skills you gain

  • Search engine optimization – boost visibility and traffic
  • ROI optimization – maximize returns with data insights
  • Website building – create high-converting websites
  • Social media marketing – build brand presence
  • Influencer marketing – expand reach with influencers
  • Content marketing – attract and retain customers

What you’ll learn

  • Digital Marketing Fundamentals
  • Boost Your Brand: Mastering Social Media & Influencer Marketing
  • Paid Social Media Marketing
  • The Google Advertising Ecosystem, Programmatic Media, and CTV
  • Google Analytics, Campaign Management & Reporting
  • Email Marketing and CRM
  • Navigating the Amazon Ecosystem
  • Capstone Project

Trusted by 800+ hiring partners

Am I eligible to apply?

Unlock exciting career opportunities!
  • Currently enrolled or completed SEO and Growth Marketing Specialist Program
  • If you have completed class X, XII, and graduation, you’re eligible to apply.
  • Ambitious final-year undergraduates can apply now, graduate successfully and kickstart your career journey!
  • Tailored for aspiring digital marketing enthusiasts and professionals, open to all academic backgrounds!
  • Discover your pathway to placement assistance, explore our FAQs for detailed insights!

Enroll in just a few easy steps!

  • Fill application

  • Pay fees

1. Application
    +91 Get OTP

    Frequently asked questions

    Candidates should meet the program-specific eligibility criteria mentioned on the website. Typically, this includes a minimum percentage in Class X, XII, and graduation. Final-year students may also apply, subject to successful graduation before program completion.

    Since you are following an upgrade path, it is mandatory that you are either currently enrolled in, or have already completed, the SEO and Growth Marketing Specialist program of NIIT.

    To enroll in the program, you need to complete the online application form, appear for the profiler assessment if required, and pay the program fees. Admission is confirmed only after the payment is successfully processed.

    The program duration varies depending on the course and batch schedule. It is structured into sprints, modules, or live sessions, with the pace determined by the number of sprints covered each week. For example, if a batch is scheduled on Monday, Tuesday, Thursday, and Friday from 7:30 PM to 9:30 PM, four sprints are completed each week. Each sprint consists of a 2-hour synchronous session followed by a minimum of 2 hours of self-study or assignment work, which must be completed and submitted before the next sprint session.

    If you are coming from SEO and Growth Marketing Specialist program, those sprints will be excluded in your course.

    Download the program brochure to know more details about the topics covered in the curriculum.

    Some programs require basic familiarity with programming or computers, while others are beginner-friendly. Check the program-specific prerequisites on the website.

    The program combines live online sessions, hands-on lab exercises, assignments, and industry-oriented projects to ensure practical learning alongside theoretical knowledge. It is structured into multiple courses, each consisting of several sprints. A sprint includes a 2-hour synchronous session led by a mentor, followed by a minimum of 2 hours of asynchronous practice where learners complete and submit assignments. Consistent completion of assignments is essential to avoid backlogs.

    Yes. Most programs include a capstone or real-world project to provide practical experience and showcase skills to employers.

    Graduates will gain the knowledge and skills aligned with the program’s objectives, preparing them for relevant industry roles. The exit profile depends on the program, e.g., Full-Stack Developer, Data Analyst, Cybersecurity Specialist, Digital Marketer, etc.

    NIIT may provide placement assistance for certain programs. The availability and details of placement support are program-specific. Learners should check the respective program page or brochure on the NIIT website to confirm if placement assistance is offered. However, it is important to note that employment is not guaranteed, and placement assistance is subject to the candidate’s eligibility and adherence to the program’s guidelines. For detailed information on placement assistance specific to each program, please refer to the respective program's brochure or terms and conditions.

    Learners have multiple options to pay the program fees. They can pay the full amount upfront, often with special concession offers mentioned on the website. Alternatively, they can pay in installments. For more details, please refer to the Finance section on the program page of the NIIT website.

    Learners need a system capable of participating in sessions, submitting work, and accessing resources without disruption.

    System Requirements:

    • Hardware: Laptop/desktop with Intel i3/AMD Ryzen 3 or higher, 8 GB RAM, 256 GB SSD, functional webcam and microphone.
    • Software: Windows 10/macOS or higher, updated web browser (Chrome, Edge, Firefox), MS Office/Google Workspace, PDF reader.
    • Internet: Stable broadband/Wi-Fi with minimum 10 Mbps; backup connection recommended.
    • Security & Maintenance: Updated antivirus, ability to install required tools and libraries.

    The system should smoothly run live sessions, coding exercises, applications, and access online resources without performance issues.

    Yes. A certificate is awarded upon successful completion of all program requirements, including assignments, projects, and assessments. Candidates must have cleared the full program fees or any outstanding dues to be eligible for the certificate. Certificates are provided digitally.

    Candidates can contact NIIT’s support team via the program portal, email, or helpline, with specific contact details provided after enrollment. To escalate issues, log in to your account on www.niit.com, go to My Courses, and scroll to the section for raising support requests. Alternatively, log in to the LMS and navigate to the Learner Support section to submit your queries or issues.ill in your grievances or queries, and our expert advisors are ready to provide you support.

    You can read the complete set of Terms and Conditions applicable for this program at https://www.niit.com/india/terms-and-conditions/learner-rule-book-stackroute-programs/

    Learner success stories

    Digital Marketing with GenAI Advanced Program [Upgrade]

    "My journey with NIIT has been a joy ride. I have evolved as both, an individual and a professional. I have been blessed with such wonderful mentor and the placement team to guide me step by step and reach my goals. I have learnt several lessons, build strategies, explored tools and implemented them on different platforms to get the best outcome. Also, my skills have improved greatly after doing the capstone project that made me confident for the upcoming interviews. And cherry on the cake, I got placed in Cognizant. I couldn't ask for more. I'll always be grateful to NIIT."​

    Anupama Badalia​

    Digital Marketing with GenAI Advanced Program [Upgrade]

    "I graduated in year 2021 with Hospitality Management. After that I joined NIIT  Digital marketing with GenAI advancedprogram, under which I learnt so many technical Skills, be it from SEO, SMM or Google ads etc. By the end of the program I was able to successfully deploy a complete marketing campaign with the help of my team. At the end of the program like the promise NIIT made, I got successfully placed in HiveMinds with a good package that you can expect as a fresher. So if you're looking for a PG program in full stack with job assurity then NIIT StackRoute is the right step for you."

    Vishal Singh​

    Digital Marketing with GenAI Advanced Program [Upgrade]

    "I would like to thank you for providing me with an invaluable learning experience during my time at NIIT. I have gained much practical knowledge about the field. The course was really diverse and touched the main points of the Digital Marketing in brief.  Number of hands-on exercises & assignments make us master in various Digital Marketing concepts. Even with the placement it was a wonderful experience due to the constant support and guidance through NIIT mentors got placed in very first interview."

    Riya Mahendru​

    Digital Marketing with GenAI Advanced Program [Upgrade]

    "It gives me great pleasure to say with pride that I have completed my Full stack digital marketing course from NIIT and got sucessfully placed in COGNIZANT with a good package that one can expect as a fresher. These six month I had great learning experience as I got well versed with all digital marketing tools. It gave me great understanding of different concept of digital marketing. My mentor, Mrs Saumya helped us with technical as well as with interpersonal skills which boosted my confidence.The placement team also worked really hard and kept their promise of placing each and every student in good organization. Special Thanks to Mr. Danish Gupta from placement team for coordinating and helping me throughout my placement process"

    ANANYA GUPTA​

    Digital Marketing with GenAI Advanced Program [Upgrade]

    "Six months ago, I joined the NIIT Full Stack Digital Marketing course with the curiosity to learn and explore more about digital marketing, and today I have been placed with Nation with NAMO as a Facebook Ad Specialist with a CTC of 6 Lpa. From my perspective, the training at NIIT was holistic and extremely helpful in providing a detailed understanding of all aspects of digital marketing. The curriculum was very comprehensive, My mentor Mrs Sowmya was very experienced and well-qualified. NIIT not only trained me as a digital marketer but also helped me polish my various soft skills to perform better in the corporate world. Overall, I am extremely happy with the training I received at NIIT and would highly recommend it to anyone interested in learning about digital marketing.Special Thanks to Mr. Danish Gupta from Placement team for being in constants touch and helping me with all my quires regarding placements, Forever grateful."

    BARSHA CHETRI​

    You may also like