IIM Calcutta and NIIT Imperia announce fresh batch for Advanced Program for Marketing Professionals (APMP)

New Delhi, January 27, 2017: NIIT Imperia - Centre for Advanced Learning Institute along with IIM Calcutta has announced a fresh batch for Advanced Program for Marketing Professionals (APMP). This is a unique program specially designed to equip managers and practitioners with cutting edge knowledge on both strategic & tactical issues in sales and marketing.

The one-year course in Advanced Program Marketing Professionals (APMP) is specifically designed for middle and senior level managers, who would like to develop proficiency in market, strategy and implementation. Applicants should have at least 50% marks in their graduation or post-graduation recognized by UGC/AICTE/DEC/AIU in any discipline and should have a minimum 5 years of work experience to apply for this program. APMP will equip professionals take a wide sweep in marketing activities.

Speaking on the occasion, Dr. Neeraj Sharma, Vice President, NIIT Ltd, said, "NIIT Imperia has been specially created to provide quality Management Education to working professionals. We have always believed in offering programs customized to the evolving needs of the industry. The APMP program from IIM Calcutta will groom the professionals for various roles in marketing and strategy thus helping to create a pool of competent professionals for the industry."

Professor Prashant Mishra, Program Director of APMP, IIM Calcutta, said, "IIM Calcutta has been playing a pioneering role in professionalising Indian business management through its various cutting-edge programs. We are happy to offer the Advanced Program for Marketing Professionals through NIIT Imperia. The program will help learners internalize the wider organizational context of marketing and decision-making and appreciate the complexities posed by the inter-relationship of market-mix elements. The mix of hard and soft skills offered through this one-year program enables professionals to transform themselves into strategic leaders."

1-year program in APMP allows prolonged and smooth learning of the subject which eventually help in better retention of the gained knowledge. The program is designed with a mix of experience sharing, real life case discussions, assignments and industry/research based projects besides the lectures in class. Students undertaking the program will be given group projects in marketing management related to their companies. In addition to this, students need to attend 6 days of campus visit module during the program (3 Days at the beginning and 3 days at the end). Successful candidates will be given certification from IIM Calcutta.

The program offers students with adequate inputs in the arena of strategic and tactical issues in sales and marketing. Professionals undertaking the course will learn consumer behaviour, marketing management, marketing research and analytics, basic financial acumen for sales & marketing, sales & distribution management, product & brand management, strategic aspects of marketing, B2B marketing, organizational & people issues in marketing, services marketing and much more.

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Call: 1800 266 0304 or log on to www.niitimperia.com to locate your nearest NIIT Imperia centres.