Digital Marketing with GenAI Advanced Program
Advanced Digital Marketing with GenAI program covering SEO, performance marketing, analytics, automation, and real-world campaign execution.
Program Overview

The Digital Marketing with GenAI Advanced Program by NIIT is a future-ready program with placement assistance that equips learners with SEO, social media, analytics, and AI-powered campaign skills through hands-on projects, preparing them to become industry-ready digital marketing professionals. This program is accredited by the National Council for Vocational Education and Training (NCVET), with industry certification awarded by the Confederation of Indian Industry (CII). Students can earn Academic Bank of Credits (ABC), gaining nationally recognized credentials that provide flexibility, and open pathways for seamless career progression across institutions and programs.
Curriculum
Comprehensive curriculum to build in-demand tech skills and real-world expertise.
Website Creation & Online Presence
Build a strong online presence from scratch by creating a no-code website and improving search visibility.
SEO & Generative Engine Optimization (GEO)
Learn core SEO techniques (on-page, technical, and off-page) along with the latest GEO strategies to future-proof traffic.
CRM & Email Marketing Tools
Explore CRM systems and email marketing using industry-relevant tools.
Customer Data Management & Campaign Automation
Manage customer data, segment audiences, and run automated, targeted campaigns that convert leads into loyal customers.
Create a business website, implement SEO optimization, configure CRM workflows, and launch automated email campaigns for lead nurturing and engagement tracking.
Analytics-First Mindset & Measurement
Build a data-driven approach using industry-standard tools like Google Analytics 4 (GA4) and Google Tag Manager.
Tracking, User Journeys & Dashboards
Gain hands-on experience in setting up event tracking, analyzing user journeys, and creating visual dashboards in Looker Studio.
Data-Driven Insights & ROI Reporting
Translate raw data into actionable insights and confidently present campaign performance and ROI to stakeholders.
Implement analytics tracking for marketing campaigns, build performance dashboards, analyze traffic behavior, and deliver stakeholder-ready campaign performance reports.
Paid Advertising Strategy & Google Ecosystem
Master paid advertising within the Google ecosystem to drive immediate and measurable business results.
Campaign Setup & Optimization
Learn to set up and optimize Search, Display, YouTube, Shopping, and AI-driven Performance Max campaigns.
Keyword Research & Bidding Strategies
Develop expertise in keyword research, campaign structuring, and advanced bidding strategies to maximize efficiency.
Programmatic Media Fundamentals
Gain foundational knowledge of the programmatic media landscape to strengthen your digital marketing toolkit.
Plan, launch, and optimize Google Ads campaigns aligned with landing pages, targeting strategies, and measurable conversion goals.
Social Media Strategy & Career Foundations
Turn everyday social media engagement into a professional skill with a strong strategic foundation.
Content Creation & Channel Management
Go beyond basic posting to develop channel strategies, create engaging video content, and manage active communities.
Brand Building, ORM & Influencer Marketing
Build a strong brand presence, protect reputation through ORM, and scale reach using influencer marketing and creator collaborations.
Develop and execute a social media growth strategy including content publishing, influencer outreach, and engagement performance analysis.
Performance Marketing & Sales Growth
Drive measurable sales through performance-driven execution across leading digital platforms.
Paid Campaigns on Meta & LinkedIn
Learn to plan, launch, and optimize high-ROI campaigns with a strong focus on creative strategy.
Amazon Ecosystem & Marketplace Strategy
Unlock the complete Amazon ecosystem and understand marketplace dynamics for growth.
Amazon SEO & Listing Optimization
Master seller essentials, Amazon SEO, and product listing optimization to maximize visibility and conversions.
Execute paid social campaigns and optimize Amazon marketplace listings with performance tracking and revenue-focused optimization strategies.
Tools & Technologies
Explore industry-relevant tools through hands-on learning to master practical, in-demand skills.
Projects You'll Build
Build production-ready projects to showcase real-world skills and strengthen your portfolio.
Digital Marketing Freelancer – Lead Generating Brand
Build a professional digital presence for a freelance marketer, create a conversion-focused website, optimise service pages for search, and design a lead generation funnel with landing pages, email nurture, and paid campaigns to attract premium clients.
Creator Collaboration Agency – Attract Creators and Brands
Develop a digital growth strategy for a creator collaboration agency by building an online presence, defining value propositions for creators and brands, and designing campaigns to drive creator sign-ups and brand partnerships.
D2C Audio Brand – Launching In- Ear Monitors (IEMs)
Plan and execute a digital launch strategy for a D2C audio brand entering the Indian market, focusing on awareness, trust, and conversions through website content, SEO, social storytelling, and paid campaigns.
Launch Strategy for a Modern Skincare Brand
Build a trust-driven digital presence for a D2C skincare brand using educational content, influencer marketing, SEO, and Amazon listing optimisation to drive discovery and first-time purchases.
Yoga Studio Growth & Membership Campaign
Design and execute a local digital marketing strategy to increase trials and memberships for a neighbourhood yoga studio using search, social media, content, and compelling offers.
Pitch and Execute Your Own Digital Marketing Idea
Propose a mentor-approved digital marketing idea and execute an end-to-end strategy covering website creation, SEO, social media, paid ads, analytics, and optimisation to deliver a portfolio-ready project.
Boost Your Career Visibility
Showcasing a professional Capstone Project on your LinkedIn increases recruiter interest significantly. Build production-ready work that speaks for itself.
Learning Outcomes
Develop industry-relevant skills to create real-world solutions and advance your career.
Gain proficiency in Digital Marketing essentials, encompassing SEO, website building, Customer Relationship Management (CRM), and email strategies.
Excel in Social Media Management and Online Reputation Management (ORM) by skillfully creating content and leveraging Influencer Marketing to enhance brand presence.
Advance in Social Media Marketing by developing, managing, and optimizing Paid Social campaigns (including Meta and LinkedIn Ads) for maximum brand visibility.
Master Search Engine Marketing (SEM) and the Amazon Ecosystem by utilizing Google Ads and PPC tactics to drive targeted traffic.
Optimize campaigns through robust Marketing Analytics & Reporting and Conversion Rate Optimization (CRO) to make informed decisions for strategy enhancement.
Utilize Generative AI tools effectively to enhance digital marketing strategies and implementation.
Industry Salary Growth
Accelerate your career with strong salary growth across India.
Select Designation
Salary Growth
Annual PackagesCurrently Hiring Companies for this role
400+ Companies






Industry-Recognized Certification
Certificate of Completion
This is to certify that
Has successfully completed the Digital Marketing with GenAI Advanced Program
Signature
Date
Earn a trusted NIIT professional certificate.
Industry Certification by CII
Industry-recognized skills validated by Confederation of Indian Industry.
The Academic Bank of Credits (ABC)
Earn transferable academic credits for recognition, flexibility, and career growth.
Career Value with NCVET Accredited Program
Nationally recognized credentials enhancing employability and career growth.
Placement Assistance
Dedicated placement support with industry connections and recruiter interactions.
Placement Assistance Policy
Dedicated placement assistance with leading industry hiring partners. Refer to the FAQ and T&C sections for placement eligibility details.
Our Hiring Network
800+ Top Recruiting Companies



















Data-Driven Learning, Delivered with Quality
Experience a data-driven learning ecosystem with measurable progress.
Structured Learning Roadmap
Clear learning pathways delivered through our LMS with defined milestones and module progression.
Learner Connect Sessions
Regular live mentor interactions to resolve doubts, reinforce concepts, and maintain engagement.
AI Assisted Faculty Quality Monitoring
AI-assisted faculty performance analysis ensures consistent teaching quality and delivery excellence.
Program Performance Report
Track attendance, assignments, assessments, quizzes, and overall performance with structured progress tracking.
Meet Your Mentors
Learn from Industry Experts and Experienced Professionals.
Success Stories
Hear from our graduates about their transformative journey with NIIT.
Frequently Asked Questions
Find answers to your queries about the program, curriculum, and admissions.
Candidates who have completed Class X, XII, and graduation are eligible to apply. Final-year undergraduates can also apply, provided they successfully graduate. The program is designed for aspiring digital marketing enthusiasts and professionals and is open to candidates from all academic backgrounds.
Admission to the program is direct. Eligible learners can apply by filling out the online application form, submitting the self-declaration and accepting the terms and conditions, and paying the program fee. Admission is confirmed once the payment is successfully completed.
The program follows NIIT’s Mastery Learning methodology, focusing on building one skill at a time through structured, hands-on sprints. Each sprint includes concept introduction through live mentor sessions, individual practice and assignments, mentor review and feedback, and refinement with re-submission of work. Learners typically spend around 4 hours per sprint, with most of the time dedicated to hands-on application and reflection
The Digital Marketing Program by NIIT prepares learners to become job-ready digital marketing professionals capable of planning and executing end-to-end marketing campaigns. After completing the program, candidates can take on roles such as Digital Marketing Executive, SEO Specialist, Social Media Manager, Content Marketing Executive, or Digital Advertising Specialist, where they manage brand presence online, run paid campaigns, analyze marketing performance, and optimize strategies using data-driven insights and modern marketing tools.
Taking a loan is entirely optional. Loans are facilitated by third-party lenders, and NIIT has no role in the process. Applicants must review the loan terms carefully, including EMIs, interest rates, processing fees, and repayment schedules. All EMI payments and related queries must be handled directly with the lender.
Documents may include PAN Card and Aadhaar Card, last 6 months’ bank statements, 3 months’ salary slips (for employed learners) or ITR proof (for self-employed), and co-applicant details if the learner is under 21 years of age. Incomplete documentation may result in loan rejection.
Learners need a laptop or desktop with Intel i3 or AMD Ryzen 3 (or higher), at least 8 GB RAM, and 50 GB free disk space, along with a functional webcam and microphone. The system should run Windows 10 or macOS (or higher) with the latest Chrome or Edge browser, MS Office or equivalent tools, and a PDF reader installed. A stable Wi-Fi or broadband connection with a minimum speed of 5 Mbps is required, and a backup internet connection is recommended.
Yes, Learners receive a digital certificate after successfully completing the program and meeting all the required conditions (Overall Performance Score, Attendance, Payment Clearence etc).
Placement support is offered based on the learner’s profile and eligibility. Learners eligible for Placement Assistance may receive up to a defined number of selection opportunities within 120 days of joining the Placement Bank, subject to criteria such as minimum 70% overall score, graduation, age below 28 years, and stream eligibility as per the Program Eligibility table. Final year undergraduate learners will become eligible only after completing graduation, where applicable. Support also includes three personalized coaching connects, end-to-end assistance during placement drives, and 7 Placement Preparation Module sessions covering interview preparation, aptitude, digital profile building, corporate etiquette, personality development, industry talks, and alumni talks. Learners aged 28 years or above will be eligible for Career Support, which includes access to relevant lateral opportunities through the Alumni forum for up to 120 days, based on hiring demand and role fit. Final selection depends on the learner’s preparation, participation, and performance in the hiring process.
Hassle-Free Refund Policy
Your satisfaction is our priority. We offer transparent refund terms for your peace of mind.
100% Money-Back Guarantee
Full refund (excluding the booking fee) if you cancel before the batch starts
Quick Refund Review
Eligible refund requests are carefully reviewed within Seven working days
Transparent Refund Timeline
Approved refunds are completed within 45 days for timely settlement
Important: Enjoy a transparent refund policy. Cancel 48 hours before the class start date to be eligible for a refund if you haven’t attended any class.
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Exclusive of 18% GST
Secure your seat with a token booking fee of ₹1,500 today.
Exclusive of 18% GST

