Placement AssistanceNCVET AccreditedIndustry Certification by CIITrending

Digital Marketing with GenAI Advanced Program

Advanced Digital Marketing with GenAI program covering SEO, performance marketing, analytics, automation, and real-world campaign execution.

Rating
4.3/5
Duration
24 Weeks
Mode
Online
Mentor-Led
40 Mn+ Alumni Network
97% of Eligible Learners Placed
Avg. Salary ₹3.5- ₹9.1 LPA

Program Overview

Program Overview

The Digital Marketing with GenAI Advanced Program by NIIT is a future-ready program with placement assistance that equips learners with SEO, social media, analytics, and AI-powered campaign skills through hands-on projects, preparing them to become industry-ready digital marketing professionals. This program is accredited by the National Council for Vocational Education and Training (NCVET), with industry certification awarded by the Confederation of Indian Industry (CII). Students can earn Academic Bank of Credits (ABC), gaining nationally recognized credentials that provide flexibility, and open pathways for seamless career progression across institutions and programs.

5+
Projects
280+
LEARNING HOURS
800+
HIRING PARTNERS

Curriculum

Comprehensive curriculum to build in-demand tech skills and real-world expertise.

Website Creation & Online Presence

Build a strong online presence from scratch by creating a no-code website and improving search visibility.

SEO & Generative Engine Optimization (GEO)

Learn core SEO techniques (on-page, technical, and off-page) along with the latest GEO strategies to future-proof traffic.

CRM & Email Marketing Tools

Explore CRM systems and email marketing using industry-relevant tools.

Customer Data Management & Campaign Automation

Manage customer data, segment audiences, and run automated, targeted campaigns that convert leads into loyal customers.

Module Project

Create a business website, implement SEO optimization, configure CRM workflows, and launch automated email campaigns for lead nurturing and engagement tracking.

Analytics-First Mindset & Measurement

Build a data-driven approach using industry-standard tools like Google Analytics 4 (GA4) and Google Tag Manager.

Tracking, User Journeys & Dashboards

Gain hands-on experience in setting up event tracking, analyzing user journeys, and creating visual dashboards in Looker Studio.

Data-Driven Insights & ROI Reporting

Translate raw data into actionable insights and confidently present campaign performance and ROI to stakeholders.

Module Project

Implement analytics tracking for marketing campaigns, build performance dashboards, analyze traffic behavior, and deliver stakeholder-ready campaign performance reports.

Paid Advertising Strategy & Google Ecosystem

Master paid advertising within the Google ecosystem to drive immediate and measurable business results.

Campaign Setup & Optimization

Learn to set up and optimize Search, Display, YouTube, Shopping, and AI-driven Performance Max campaigns.

Keyword Research & Bidding Strategies

Develop expertise in keyword research, campaign structuring, and advanced bidding strategies to maximize efficiency.

Programmatic Media Fundamentals

Gain foundational knowledge of the programmatic media landscape to strengthen your digital marketing toolkit.

Module Project

Plan, launch, and optimize Google Ads campaigns aligned with landing pages, targeting strategies, and measurable conversion goals.

Social Media Strategy & Career Foundations

Turn everyday social media engagement into a professional skill with a strong strategic foundation.

Content Creation & Channel Management

Go beyond basic posting to develop channel strategies, create engaging video content, and manage active communities.

Brand Building, ORM & Influencer Marketing

Build a strong brand presence, protect reputation through ORM, and scale reach using influencer marketing and creator collaborations.

Module Project

Develop and execute a social media growth strategy including content publishing, influencer outreach, and engagement performance analysis.

Performance Marketing & Sales Growth

Drive measurable sales through performance-driven execution across leading digital platforms.

Paid Campaigns on Meta & LinkedIn

Learn to plan, launch, and optimize high-ROI campaigns with a strong focus on creative strategy.

Amazon Ecosystem & Marketplace Strategy

Unlock the complete Amazon ecosystem and understand marketplace dynamics for growth.

Amazon SEO & Listing Optimization

Master seller essentials, Amazon SEO, and product listing optimization to maximize visibility and conversions.

Module Project

Execute paid social campaigns and optimize Amazon marketplace listings with performance tracking and revenue-focused optimization strategies.

Tools & Technologies

Explore industry-relevant tools through hands-on learning to master practical, in-demand skills.

Google Analytics
Meta Ads Manager
YouTube Analytics
Hootsuite
HubSpot
SimilarWeb
SEMrush
Google Tag Manager
Gemini
OpenAI
ChatGPT
Canva

Projects You'll Build

Build production-ready projects to showcase real-world skills and strengthen your portfolio.

Digital Marketing Freelancer – Lead Generating Brand

Build a professional digital presence for a freelance marketer, create a conversion-focused website, optimise service pages for search, and design a lead generation funnel with landing pages, email nurture, and paid campaigns to attract premium clients.

Google AnalyticsGoogle AdsMeta Ads ManagerMarketing StrategyPerformance Optimization

Creator Collaboration Agency – Attract Creators and Brands

Develop a digital growth strategy for a creator collaboration agency by building an online presence, defining value propositions for creators and brands, and designing campaigns to drive creator sign-ups and brand partnerships.

Google AnalyticsGoogle AdsMeta Ads ManagerMarketing StrategyPerformance Optimization

D2C Audio Brand – Launching In- Ear Monitors (IEMs)

Plan and execute a digital launch strategy for a D2C audio brand entering the Indian market, focusing on awareness, trust, and conversions through website content, SEO, social storytelling, and paid campaigns.

Google AnalyticsGoogle AdsMeta Ads ManagerMarketing StrategyPerformance Optimization

Launch Strategy for a Modern Skincare Brand

Build a trust-driven digital presence for a D2C skincare brand using educational content, influencer marketing, SEO, and Amazon listing optimisation to drive discovery and first-time purchases.

Google AnalyticsGoogle AdsMeta Ads ManagerMarketing StrategyPerformance Optimization

Yoga Studio Growth & Membership Campaign

Design and execute a local digital marketing strategy to increase trials and memberships for a neighbourhood yoga studio using search, social media, content, and compelling offers.

Google AnalyticsGoogle AdsMeta Ads ManagerMarketing StrategyPerformance Optimization

Pitch and Execute Your Own Digital Marketing Idea

Propose a mentor-approved digital marketing idea and execute an end-to-end strategy covering website creation, SEO, social media, paid ads, analytics, and optimisation to deliver a portfolio-ready project.

Google AnalyticsGoogle AdsMeta Ads ManagerMarketing StrategyPerformance Optimization

Boost Your Career Visibility

Showcasing a professional Capstone Project on your LinkedIn increases recruiter interest significantly. Build production-ready work that speaks for itself.

Learning Outcomes

Develop industry-relevant skills to create real-world solutions and advance your career.

Gain proficiency in Digital Marketing essentials, encompassing SEO, website building, Customer Relationship Management (CRM), and email strategies.

Excel in Social Media Management and Online Reputation Management (ORM) by skillfully creating content and leveraging Influencer Marketing to enhance brand presence.

Advance in Social Media Marketing by developing, managing, and optimizing Paid Social campaigns (including Meta and LinkedIn Ads) for maximum brand visibility.

Master Search Engine Marketing (SEM) and the Amazon Ecosystem by utilizing Google Ads and PPC tactics to drive targeted traffic.

Optimize campaigns through robust Marketing Analytics & Reporting and Conversion Rate Optimization (CRO) to make informed decisions for strategy enhancement.

Utilize Generative AI tools effectively to enhance digital marketing strategies and implementation.

Industry Salary Growth

Accelerate your career with strong salary growth across India.

Download Career Report

Select Designation

Salary Growth

Annual Packages
₹3 LPAMin
₹4.5 LPAAvg
₹6 LPAMax

Currently Hiring Companies for this role

400+ Companies

Industry-Recognized Certification

Certificate of Completion

This is to certify that

Student Name

Has successfully completed the Digital Marketing with GenAI Advanced Program

Signature

Date

Earn a trusted NIIT professional certificate.

Industry Certification by CII

Industry-recognized skills validated by Confederation of Indian Industry.

The Academic Bank of Credits (ABC)

Earn transferable academic credits for recognition, flexibility, and career growth.

Career Value with NCVET Accredited Program

Nationally recognized credentials enhancing employability and career growth.

Placement Assistance

Dedicated placement support with industry connections and recruiter interactions.

Up to 3 placement opportunities within 120 days of joining the Placement Bank
Career guidance with personalized counseling and mock interview preparation
Resume building & LinkedIn profile optimization
Client briefings with Git profile development and industry connect sessions
Alumni connect sessions for networking

Placement Assistance Policy

Dedicated placement assistance with leading industry hiring partners. Refer to the FAQ and T&C sections for placement eligibility details.

97%
Placement Rate
800+
Hiring Partners

Our Hiring Network

800+ Top Recruiting Companies
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Data-Driven Learning, Delivered with Quality

Experience a data-driven learning ecosystem with measurable progress.

Structured Learning Roadmap

Clear learning pathways delivered through our LMS with defined milestones and module progression.

Learner Connect Sessions

Regular live mentor interactions to resolve doubts, reinforce concepts, and maintain engagement.

AI Assisted Faculty Quality Monitoring

AI-assisted faculty performance analysis ensures consistent teaching quality and delivery excellence.

Program Performance Report

Track attendance, assignments, assessments, quizzes, and overall performance with structured progress tracking.

Meet Your Mentors

Learn from Industry Experts and Experienced Professionals.

Alok Grover

Alok Grover

Digital Marketing Trainer

Freelancer

Alok Grover is a senior Digital Marketing trainer with over 7 years dedicated to digital marketing training and a cumulative 10+ years of corporate experience. He specializes in developing aspirants and professionals into confident, industry-ready digital marketers. His expertise spans key domains including Google Ads (PPC), SEO, Social Media Marketing, Email Marketing, Website Development, Google Analytics, Affiliate Marketing, and emerging automation tools. He holds certifications in all key digital marketing tools, ensuring his training remains current and industry-aligned. Having managed campaigns for leading banking institutions and trained thousands of learners at reputed institutes, Alok brings a strong blend of hands-on execution and instructional depth to his highly learner-centric sessions.

4.7(Excellent reviews)
Chhavi Patel

Chhavi Patel

Digital Marketing Educator

Freelancer

Chhavi Patel is a seasoned Digital Marketing educator with over 15 years of industry experience, specializing in both B2B and B2C campaigns across Asia, North America, and UK. She brings a strong blend of academic rigor and industry expertise, having held managerial positions in digital marketing across multiple organizations. Chhavi holds multiple certifications in Digital Marketing and is also a Six Sigma Green Belt certified by IIT Delhi. Over the course of her career, she has trained hundreds of learners across diverse programs. She is particularly adept at designing customized learning pathways tailored to learners from varied professional backgrounds, supporting them effectively in transitioning into their first roles in the digital marketing domain.

4.9(Excellent reviews)

Success Stories

Hear from our graduates about their transformative journey with NIIT.

Ananya Gupta

Ananya Gupta

4.8
"

"It gives me great pleasure to say with pride that I have completed my Full stack digital marketing course from NIIT and got sucessfully placed in COGNIZANT with a good package that one can expect as a fresher. These six month I had great learning experience as I got well versed with all digital marketing tools. It gave me great understanding of different concept of digital marketing. My mentor, Mrs Saumya helped us with technical as well as with interpersonal skills which boosted my confidence.The placement team also worked really hard and kept their promise of placing each and every student in good organization. Special Thanks to Mr. Danish Gupta from placement team for coordinating and helping me throughout my placement process"

Digital Marketing with GenAI Advanced Program
Anupama Badalia​

Anupama Badalia​

4.94
"

"My journey with NIIT has been a joy ride. I have evolved as both, an individual and a professional. I have been blessed with such wonderful mentor and the placement team to guide me step by step and reach my goals. I have learnt several lessons, build strategies, explored tools and implemented them on different platforms to get the best outcome. Also, my skills have improved greatly after doing the capstone project that made me confident for the upcoming interviews. And cherry on the cake, I got placed in Cognizant. I couldn't ask for more. I'll always be grateful to NIIT."​

Digital Marketing with GenAI Advanced Program
Barsha Chetri

Barsha Chetri

4.97
"

"Six months ago, I joined the NIIT Full Stack Digital Marketing course with the curiosity to learn and explore more about digital marketing, and today I have been placed with Nation with NAMO as a Facebook Ad Specialist with a CTC of 6 Lpa. From my perspective, the training at NIIT was holistic and extremely helpful in providing a detailed understanding of all aspects of digital marketing. The curriculum was very comprehensive, My mentor Mrs Sowmya was very experienced and well-qualified. NIIT not only trained me as a digital marketer but also helped me polish my various soft skills to perform better in the corporate world. Overall, I am extremely happy with the training I received at NIIT and would highly recommend it to anyone interested in learning about digital marketing.Special Thanks to Mr. Danish Gupta from Placement team for being in constants touch and helping me with all my quires regarding placements, Forever grateful."

Digital Marketing with GenAI Advanced Program
Vishal Singh​

Vishal Singh​

4.8
"

"I graduated in year 2021 with Hospitality Management. After that I joined NIIT  Digital marketing with GenAI advancedprogram, under which I learnt so many technical Skills, be it from SEO, SMM or Google ads etc. By the end of the program I was able to successfully deploy a complete marketing campaign with the help of my team. At the end of the program like the promise NIIT made, I got successfully placed in HiveMinds with a good package that you can expect as a fresher. So if you're looking for a PG program in full stack with job assurity then NIIT StackRoute is the right step for you."

Digital Marketing with GenAI Advanced Program
Nupur Verma

Nupur Verma

4.8
"

I would like to thank NIIT for providing me a platform to upgrade my skills. They taught us all technologies from basic to advanced levels in a virtual classroom, and I did not face any problems while learning. The hands-on experience provided made me more confident and better equipped in the field. By the end of the program, I had acquired comprehensive knowledge in Data Science. Thanks to all the mentors and the placement team for helping me enhance my skills and secure a position in a reputed company.

Digital Marketing with GenAI Advanced Program
Riya Mahendru

Riya Mahendru

4.96
"

"I would like to thank you for providing me with an invaluable learning experience during my time at NIIT. I have gained much practical knowledge about the field. The course was really diverse and touched the main points of the Digital Marketing in brief. Number of hands-on exercises & assignments make us master in various Digital Marketing concepts. Even with the placement it was a wonderful experience due to the constant support and guidance through NIIT mentors got placed in very first interview."

Digital Marketing with GenAI Advanced Program
Ankita Gupta

Ankita Gupta

Lead Performance Marketing @ NIIT Limited

Digital Marketing with GenAI Advanced Program
Navajit ChandaNavajit Chanda

Navajit ChandaNavajit Chanda

Process Associate-Google AdWords @ Cognizant

5
"

"It is with great pleasure that I write this testimonial for the NIIT Limited.The Full Stack Digital Marketing Certificate I earned from NIIT has been instrumental in shaping my career and personal growth. I got campus placement by NIIT placement team and got placed in GOOGLE Inc via Cognizant as a Process Associate-Google AdWords at a CTC which is way beyond my parent’s expectations. My experience at NIIT has been nothing short of amazing. The Institute's commitment to providing a conducive learning environment has enabled me to achieve my goals and aspirations. I am grateful to Mr. Danish Gupta for his unwavering support and guidance throughout my placement journey. The faculty members are knowledgeable, experienced, and passionate about their work. They have challenged me to think critically and creatively, and I am confident that the skills I have acquired will serve me well in my future endeavors. One of the things I appreciated most about NIIT was the flexibility of the E-learning program. It allowed me to balance my studies with other commitments, without compromising on the quality of education. Thank you, NIIT Management, my faculty’s & Danish Sir for an unforgettable experience!"

Digital Marketing with GenAI Advanced Program
Priyakshi  Verma

Priyakshi Verma

Cognizant @ Senior Process Executive

4.9
"

"I am happy to share my remarkable journey with NIIT’s Full-Stack Digital Marketing Program, an exceptional gateway to global opportunities. After completing the program in 2022, I accomplished an extraordinary feat — securing a campus placement within just 30 days. NIIT’s outstanding placement team once again played a pivotal role in my career growth, guiding me toward higher CTC opportunities. Today, I am proud to join Cognizant as a Sr. Process Associate – Google AdWords with an offered CTC 2.5x higher than NIIT’s commitment — a clear reflection of the program’s transformative impact. This achievement underscores NIIT’s unparalleled learning ecosystem, featuring immersive training, industry-relevant insights, and invaluable mentorship. The comprehensive curriculum empowered me with hands-on expertise in SEO, Social Media Marketing, Performance Marketing, AI-driven Analytics, and more, supported by a globally recognized certification. I am deeply grateful to Mr. Danish Gupta, my dedicated placement mentor, whose expert guidance, personalized counseling, and strategic interview coaching were instrumental in shaping my career. His unwavering support and belief in my potential made all the difference. Thank you, NIIT, for turning my aspirations into reality. To anyone looking to excel in the dynamic world of digital marketing, I wholeheartedly recommend the Full-Stack Digital Marketing Program."

Digital Marketing with GenAI Advanced Program
Abhishek Thapa

Abhishek Thapa

Cognizant @ Senior Process Executive

5
"

“It is a pleasure to write a testimonial for my institute NIIT Limited, who helped me overcome many obstacles and paved the way for my achievements. I would like to start by thanking the placement team, faculty, and staff working at the institute. Doing a Full Stack Stack Digital Marketing program from NIIT was the best move I could have made. With Project Management as a major being one of the growing most versatile demands for the job market, I was sure new and exciting opportunities will open up for me. The pre-placement grooming sessions/Mock sessions delivered by a true gentleman and my placement in charge (Mr. Danish Gupta) has fulfilled me with confidence and insured me that everything would go smoothly which is what happened. My experience at NIIT has been so positive, I felt comfortable knowing I’m being taught by faculty who have real-world experiences and are actually working in the business. Really Excited and grateful to begin my journey as a Process Executive for Google Shopping Ads at Cognizant. Special Thanks to my Faculty members throughout my entire journey"

Digital Marketing with GenAI Advanced Program

Frequently Asked Questions

Find answers to your queries about the program, curriculum, and admissions.

Candidates who have completed Class X, XII, and graduation are eligible to apply. Final-year undergraduates can also apply, provided they successfully graduate. The program is designed for aspiring digital marketing enthusiasts and professionals and is open to candidates from all academic backgrounds.

Admission to the program is direct. Eligible learners can apply by filling out the online application form, submitting the self-declaration and accepting the terms and conditions, and paying the program fee. Admission is confirmed once the payment is successfully completed.

The program follows NIIT’s Mastery Learning methodology, focusing on building one skill at a time through structured, hands-on sprints. Each sprint includes concept introduction through live mentor sessions, individual practice and assignments, mentor review and feedback, and refinement with re-submission of work. Learners typically spend around 4 hours per sprint, with most of the time dedicated to hands-on application and reflection

The Digital Marketing Program by NIIT prepares learners to become job-ready digital marketing professionals capable of planning and executing end-to-end marketing campaigns. After completing the program, candidates can take on roles such as Digital Marketing Executive, SEO Specialist, Social Media Manager, Content Marketing Executive, or Digital Advertising Specialist, where they manage brand presence online, run paid campaigns, analyze marketing performance, and optimize strategies using data-driven insights and modern marketing tools.

Taking a loan is entirely optional. Loans are facilitated by third-party lenders, and NIIT has no role in the process. Applicants must review the loan terms carefully, including EMIs, interest rates, processing fees, and repayment schedules. All EMI payments and related queries must be handled directly with the lender.

Documents may include PAN Card and Aadhaar Card, last 6 months’ bank statements, 3 months’ salary slips (for employed learners) or ITR proof (for self-employed), and co-applicant details if the learner is under 21 years of age. Incomplete documentation may result in loan rejection.

Learners need a laptop or desktop with Intel i3 or AMD Ryzen 3 (or higher), at least 8 GB RAM, and 50 GB free disk space, along with a functional webcam and microphone. The system should run Windows 10 or macOS (or higher) with the latest Chrome or Edge browser, MS Office or equivalent tools, and a PDF reader installed. A stable Wi-Fi or broadband connection with a minimum speed of 5 Mbps is required, and a backup internet connection is recommended.

Yes, Learners receive a digital certificate after successfully completing the program and meeting all the required conditions (Overall Performance Score, Attendance, Payment Clearence etc).

Placement support is offered based on the learner’s profile and eligibility. Learners eligible for Placement Assistance may receive up to a defined number of selection opportunities within 120 days of joining the Placement Bank, subject to criteria such as minimum 70% overall score, graduation, age below 28 years, and stream eligibility as per the Program Eligibility table. Final year undergraduate learners will become eligible only after completing graduation, where applicable. Support also includes three personalized coaching connects, end-to-end assistance during placement drives, and 7 Placement Preparation Module sessions covering interview preparation, aptitude, digital profile building, corporate etiquette, personality development, industry talks, and alumni talks. Learners aged 28 years or above will be eligible for Career Support, which includes access to relevant lateral opportunities through the Alumni forum for up to 120 days, based on hiring demand and role fit. Final selection depends on the learner’s preparation, participation, and performance in the hiring process.

Hassle-Free Refund Policy

Your satisfaction is our priority. We offer transparent refund terms for your peace of mind.

100% Money-Back Guarantee

Full refund (excluding the booking fee) if you cancel before the batch starts

Quick Refund Review

Eligible refund requests are carefully reviewed within Seven working days

Transparent Refund Timeline

Approved refunds are completed within 45 days for timely settlement

Important: Enjoy a transparent refund policy. Cancel 48 hours before the class start date to be eligible for a refund if you haven’t attended any class.

Duration24 Weeks
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₹65,000

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