GenAI Spark Program on Marketing
Build your personal brand using AI tools for content creation, storytelling, visibility, and a strong digital presence.
Program Overview
GenAI Spark Program on Marketing is a hands-on, outcome-driven webinar that helps learners build a credible digital presence using AI. Through a structured format, participants learn to define their positioning, create personal brand content, develop visuals and audio assets, and publish confidently online. Using tools like Claude, Nano Banana, and Suno AI, learners gain practical experience in storytelling, content creation, and brand building. By the end, they leave with a clear positioning statement, ready-to-use brand assets, a 2-week content plan, and their first live post.
Curriculum
Comprehensive curriculum to build in-demand tech skills and real-world expertise.
From Invisible to Invincible: Why Your Personal Brand is Your Most Valuable Career Asse
To build the emotional case for personal branding before teaching it, so learners understand the cost of invisibility and arrive at the session content already motivated, not just informed.
Define a niche and develop a clear personal positioning statement using AI
Self-discovery prompts, a positioning template, and fast content idea generation.
Claude AI: Content idea generation from positioning statement.
Script a compelling personal introduction using the Hook–Story–CTA framework
Framework explanation with examples, script writing and 60-second pitches.
Claude AI: Script refinement and tone suggestions.
Build on-camera confidence, record a personal brand video, and create a visual identity.
Demo of on-camera techniques (framing, eye contact, pacing), closed visual creation, story video recording,
Nano Banana: Personal brand visual generation. Suno AI: Audio brand signature.
Convert session outputs into a long-term content habit and publish first content.
Create 2-week content calendar. Generate audio signature. Live posting on social platforms. Final reflection.
Claude AI: Content calendar. Meta Business Suite: Dashboard demo. Instagram / LinkedIn: Live post.
Assessment of Personal Brand Clarity & Consistency
Evaluate learners’ ability to articulate and express their personal brand across formats, ensuring clarity, consistency, and confidence in their positioning.
MCQs and MSQs covering personal branding fundamentals (niche, positioning, audience), the Hook–Story–CTA framework, content strategy and consistency, and the basics of on-camera presence.
Tools & Technologies
Explore industry-relevant tools through hands-on learning to master practical, in-demand skills.
Session Highlights
Explore key skills, hands-on activities, and outcomes to build your personal brand.
Emotional-First Opener
Begins with a sharp question- “You’re working hard, but does anyone know it?”-and a relatable case to establish the importance of personal branding upfront.
Outcome-First Design
Every module produces a tangible deliverable. Learners don’t just learn about personal branding; they build one in real time.
AI as Co-Creator
Claude, Nano Banana, and Suno AI are used live across four modules to generate ideas, refine scripts, create visuals, and produce an audio brand signature, reducing blank-page paralysis to zero.
On-Camera Confidence Module
A dedicated filming module with three structured techniques (framing, eye contact, pacing) ensures every learner records a usable personal brand video in session.
Publishing Moment
The session ends with learners posting their first piece of content to Instagram or LinkedIn, turning intention into action before they leave.
Meta Dashboard Orientation
Learners explore Meta's Business Suite, Understand reach, engagement, and audience metrics. Ground your strategy in measurable outcomes.
Boost Your Career Visibility
Showcasing a professional Capstone Project on your LinkedIn increases recruiter interest significantly. Build production-ready work that speaks for itself.
Learning Outcomes
Develop industry-relevant skills to create real-world solutions and advance your career.
Articulate the cost of professional invisibility and the compounding advantage of a visible personal brand.
Develop a niche positioning statement using the I-create-content-that-helps framework.
Generate and evaluate 10 AI-assisted content ideas to stress-test their niche.
Structure and deliver a 60-second personal introduction using the Hook–Story–CTA framework.
Apply three on-camera confidence techniques and record a short personal brand video.
Create a personal brand visual (thumbnail, profile aesthetic, or content backdrop) using Nano Banana.
Assemble video, audio, and thumbnail into a single publishable post using CapCut.
Draft a 2-week content calendar aligned to their positioning statement.
Generate a 5-second audio brand intro using Suno AI with a defined creative prompt.
Publish a first piece of content live on Instagram or LinkedIn.
Certificate of Completion
Certificate of Completion
This is to certify that
Has successfully completed the GenAI Spark Program on Marketing
Signature
Date
Earn a trusted NIIT professional certificate.
Global Recognition
Accepted by leading employers and organizations worldwide.
Easy Sharing
Add your certificate to LinkedIn, resumes, and professional portfolios.
Career Value
Demonstrates practical skills aligned with industry needs.
Learn by Doing. Deliver with Confidence.
Designed to move beyond theory, this experience enables learners to build, apply, and showcase tangible results within the session.
Outcome-Driven Learning Design
The session is structured to deliver six tangible outputs within four hours, ensuring learners actively build their personal brand during the session.
Hands-On AI-Integrated Delivery
AI tools such as Claude, Nano Banana, and Suno AI are embedded across modules, enabling learners to create, refine, and produce content in real time through guided practice.
Guided Practice for On-Camera Confidence
A dedicated module provides structured techniques and facilitator support to help learners record a usable personal brand video within the session.
Action-Oriented Completion
The session concludes with a live publishing activity, ensuring learners translate learning into immediate action by posting their first piece of content.
Frequently Asked Questions
Find answers to your queries about the program, curriculum, and admissions.
To participate effectively in this session, learners should have access to a laptop or smartphone with a working camera, microphone, and stable internet connection. They should also have an active Instagram or LinkedIn profile, or be willing to create one during the session. Basic English communication skills are recommended. No prior experience in marketing, design, or AI is required.
This session is suitable for final-year undergraduate students and fresh graduates from any discipline, including BBA, BCom, BSc, BCA, BTech, and BA. It is also ideal for marketing enthusiasts, aspiring content creators, early-career professionals (0–2 years), and job seekers who want to build a stronger online presence and stand out in the digital job market.
Enrollment in the program is direct. Eligible learners can apply by filling out the online application form, submitting the self-declaration and accepting the terms and conditions, and paying the fee. Enrollment is confirmed once the payment is successfully completed.
Learning is delivered through a pre-recorded webinar and interactive activities, ensuring a hands-on, structured, engaging experience where learners actively build their personal brand in real-time.
Yes. The live publishing moment is a core part of Module 4. Learners post their first piece of content to Instagram or LinkedIn before the session closes. This is intentional—moving from planning to execution in-session eliminates the most common post-workshop failure mode.
Seven tangible deliverables:
To join the program, participants need a smartphone (a laptop is recommended) and a stable internet connection. Free accounts on ChatGPT, Suno, and HeyGen are required, with setup guided during the session. No prior technical background is necessary, making the program accessible to everyone.
Learners use Claude AI (content ideation and script refinement), Nano Banana (personal brand visual generation), Suno AI (15-second audio brand signature), and Meta Business Suite (dashboard orientation).
Yes, learners receive a digital certificate after successfully completing the program.
Three ways. First, it is career-anchored. The session talks about real salary data and India-specific digital marketing pathway options, so branding decisions are made with job market logic, not just personal preference. Second, AI tools are used hands-on by every learner, not demonstrated by the facilitator. Third, learners publish their first post before the session ends, which means they leave with a track record, not just a plan.
The On Camera & On Brand module is specifically designed for this. Three structured techniques—framing, eye contact, and pacing, are introduced before any filming begins. The AI ethics discussion also normalizes using AI assistance to reduce performance anxiety. Most learners who enter camera-shy leave with a video they are confident to post.
Hassle-Free Refund Policy
Your satisfaction is our priority. We offer transparent refund terms for your peace of mind.
100% Money-Back Guarantee
Full refund if you request cancellation before the class starts
Quick Refund Review
Eligible refund requests are carefully reviewed within seven working days
Transparent Refund Timeline
Approved refunds are completed within 30 days for timely settlement
Important: Enjoy a transparent refund policy. Cancel 48 hours before the class start date to be eligible for a refund if you haven’t attended any class.
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