GenAI Spark Program on Marketing
Build your personal brand using AI tools for content creation, storytelling, visibility, and a strong digital presence.
Program Overview
GenAI Spark Program on Marketing is a hands-on, outcome-driven webinar that helps learners build a credible digital presence using AI. Through a structured 4-hour format, participants learn to define their positioning, create personal brand content, develop visuals and audio assets, and publish confidently online. Using tools like Claude, Nano Banana, and Suno AI, learners gain practical experience in storytelling, content creation, and brand building. By the end, they leave with a clear positioning statement, ready-to-use brand assets, a 2-week content plan, and their first live post.
Curriculum
Comprehensive curriculum to build in-demand tech skills and real-world expertise.
Anchor learners in the real-world landscape of digital marketing careers and spark career intent
Visual walkthrough of 3–4 digital marketing roles with salary context. Quick poll on preferred roles. Session roadmap overview.
Define a niche and develop a clear personal positioning statement using AI
Self-discovery prompts, a positioning template, and fast content idea generation.
Claude AI: Content idea generation from positioning statement.
Script a compelling personal introduction using the Hook–Story–CTA framework
Framework explanation with examples, script writing and 60-second pitches. Structured feedback and debrief.
Claude AI: Script refinement and tone suggestions.
Build on-camera confidence, record a personal brand video, and create a visual identity.
Demo of on-camera techniques (framing, eye contact, pacing). Visual creation activity. Video recording. AI ethics discussion.
Nano Banana: Personal brand visual generation.
Convert session outputs into a long-term content habit and publish first content.
Create 2-week content calendar. Generate audio signature. Live posting on social platforms. Final reflection.
Suno AI: Audio brand signature. Claude AI: Content calendar. Meta Business Suite: Dashboard demo. Instagram / LinkedIn: Live post.
Tools & Technologies
Explore industry-relevant tools through hands-on learning to master practical, in-demand skills.
Session Highlights
Explore key skills, hands-on activities, and outcomes to build your personal brand.
Outcome-First Design
Every module produces a tangible deliverable. Learners don’t just learn about personal branding; they build one in real time.
AI as Co-Creator
Claude, Nano Banana, and Suno AI are used live across four modules to generate ideas, refine scripts, create visuals, and produce an audio brand signature, reducing blank-page paralysis to zero.
Career-Anchored Opening
The session begins with real salary data, career pathways, and role snapshots to create immediate relevance and motivation before any branding work begins.
On-Camera Confidence Module
A dedicated filming module with three structured techniques (framing, eye contact, pacing) ensures every learner records a usable personal brand video in session.
Publishing Moment
The session ends with learners posting their first piece of content to Instagram or LinkedIn, turning intention into action before they leave.
AI Ethics Embedded
A 10-minute micro-discussion on where AI assistance ends and authentic personal voice begins is integrated into the filming module.
Meta Dashboard Orientation
Learners explore Meta's Business Suite, Understand reach, engagement, and audience metrics. Ground your strategy in measurable outcomes.
Boost Your Career Visibility
Showcasing a professional Capstone Project on your LinkedIn increases recruiter interest significantly. Build production-ready work that speaks for itself.
Learning Outcomes
Develop industry-relevant skills to create real-world solutions and advance your career.
Identify at least three digital marketing career paths and map personal strengths to career opportunities.
Develop a niche positioning statement using the I-create-content-that-helps framework.
Generate and evaluate 10 AI-assisted content ideas to stress-test their niche.
Structure and deliver a 60-second personal introduction using the Hook–Story–CTA framework.
Apply three on-camera confidence techniques and record a short personal brand video.
Create a personal brand visual (thumbnail, profile aesthetic, or content backdrop) using Nano Banana.
Draft a 2-week content calendar aligned to their positioning statement.
Generate a 15-second audio brand signature using Suno AI.
Publish a first piece of content live on Instagram or LinkedIn.
Understand AI ethics in the context of personal branding: authenticity vs. AI-generated identity.
Certificate of Completion
Certificate of Completion
This is to certify that
Has successfully completed the GenAI Spark Program on Marketing
Signature
Date
Earn a trusted NIIT professional certificate.
Global Recognition
Accepted by leading employers and organizations worldwide.
Easy Sharing
Add your certificate to LinkedIn, resumes, and professional portfolios.
Career Value
Demonstrates practical skills aligned with industry needs.
Data-Driven Learning, Delivered with Quality
Experience a data-driven learning ecosystem with measurable progress.
Outcome-Driven Learning Design
The session is structured to deliver six tangible outputs within four hours, ensuring learners actively build their personal brand during the session.
Hands-On AI-Integrated Delivery
AI tools such as Claude, Nano Banana, and Suno AI are embedded across modules, enabling learners to create, refine, and produce content in real time through guided practice.
Career-Contextualized Learning
The session begins with industry benchmarks, career pathways, and market insights, helping learners connect personal branding efforts to real career opportunities.
Guided Practice for On-Camera Confidence
A dedicated module provides structured techniques and facilitator support to help learners record a usable personal brand video within the session.
Action-Oriented Completion
The session concludes with a live publishing activity, ensuring learners translate learning into immediate action by posting their first piece of content.
Embedded AI Ethics Learning
Ethical considerations around AI use and authenticity are integrated within the session, helping learners build responsible and credible personal brands.
Frequently Asked Questions
Find answers to your queries about the program, curriculum, and admissions.
To participate effectively in this session, learners should have access to a laptop or smartphone with a working camera, microphone, and stable internet connection. They should also have an active Instagram or LinkedIn profile, or be willing to create one during the session. Basic English communication skills are recommended. No prior experience in marketing, design, or AI is required.
This session is suitable for final-year undergraduate students and fresh graduates from any discipline, including BBA, BCom, BSc, BCA, BTech, and BA. It is also ideal for marketing enthusiasts, aspiring content creators, early-career professionals (0–2 years), and job seekers who want to build a stronger online presence and stand out in the digital job market.
Enrollment in the program is direct. Eligible learners can apply by filling out the online application form, submitting the self-declaration and accepting the terms and conditions, and paying the fee. Enrollment is confirmed once the payment is successfully completed.
Learning is delivered through a pre-recorded webinar supported by facilitator-led guidance, interactive activities, and live Q&A, ensuring a hands-on, structured, and engaging experience where learners actively build their personal brand in real time.
Yes. The live publishing moment is a core part of Module 4. Learners post their first piece of content to Instagram or LinkedIn before the session closes. This is intentional—moving from planning to execution in-session eliminates the most common post-workshop failure mode.
Seven tangible deliverables:
To join the program, participants need a smartphone (a laptop is recommended) and a stable internet connection. Free accounts on ChatGPT, Suno, and HeyGen are required, with setup guided during the session. No prior technical background is necessary, making the program accessible to everyone.
Learners use Claude AI (content ideation and script refinement), Nano Banana (personal brand visual generation), Suno AI (15-second audio brand signature), and Meta Business Suite (dashboard orientation). Facilitators will guide account setup during the session for any tools learners don’t already use.
Yes, learners receive a digital certificate after successfully completing the program.
Three ways. First, it is career-anchored—it opens with real salary data and India-specific digital marketing pathway options, so branding decisions are made with job market logic, not just personal preference. Second, AI tools are used hands-on by every learner, not demonstrated by the facilitator. Third, learners publish their first post before the session ends, which means they leave with a track record, not just a plan.
The On Camera & On Brand module is specifically designed for this. Three structured techniques—framing, eye contact, and pacing, are introduced before any filming begins. The AI ethics discussion also normalizes using AI assistance to reduce performance anxiety. Most learners who enter camera-shy leave with a video they are confident to post.
Hassle-Free Refund Policy
Your satisfaction is our priority. We offer transparent refund terms for your peace of mind.
100% Money-Back Guarantee
Full refund if you request cancellation before the class starts
Quick Refund Review
Eligible refund requests are carefully reviewed within seven working days
Transparent Refund Timeline
Approved refunds are completed within 30 days for timely settlement
Important: Enjoy a transparent refund policy. Cancel 48 hours before the class start date to be eligible for a refund if you haven’t attended any class.
Tell us your preferred slot
Custom Schedule Assistance
Investment Plan
Secure your future today
Exclusive of 18% GST