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Certificate in Sales Management

An online virtual learning programme for graduates that gets you a permanent on-rolls job as a Relationship Officer with ICICI Bank, India’s leading private sector bank.
4.3 Rating | 116 Student reviews


Mode Of Delivery

ONLINE You will need the Latest version PC or Laptop along with 2 Mbps internet connection.

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Assured Job with ICICI Bank
20000+ placed as Relationship Officer
Open for Freshers
Stipend during On-the-Job Training

Assured Job with ICICI Bank

20000+ placed as Relationship Officer

Open for Freshers

Stipend during On-the-Job Training

Your Door To A Glorious Career In Banking with ICICI

The programme has been specially designed for ICICI Bank with NIIT IFBI as the training partner to build a pool of Relationship Officers, who can contribute to the growing momentum of the sector and help the bank achieve new levels of profitability and customer relationships.

104-hours programme
Expert Faculty
Day 1 Job Readiness
Case Studies
Sales Skills
Role Plays

An assured opportunity to get job at ICICI Bank

ICICI Bank hires young graduates to join its dynamic front line Sales force. The selected applicants are trained at ICICI Sales Academy (ISA). The ICICI Sales Academy offers Certification course in Sales Management in collaboration with partners. NIIT IFBI is one of the channel partners of the ICICI Sales Academy. Please visit the ICICI bank website for more details:

  • Skill-based training is provided through varied pedagogies viz. online classes, case studies, role plays, e-learning, gaming modules, etc.
  • The coverage of the programme includes selling skills, knowledge of different banking deposit systems, customer service, banking regulations, basic grooming, and knowledge of the English language
  • Opportunities for students to interact with Senior Management of ICICI Bank
  • On successful completion of the programme, the students are absorbed in ICICI bank at Officer grade

Programme Overview

NIIT IFBI in collaboration with ICICI Bank Sales Academy has designed a skill-based training programme to create Day 1 industry-ready sales professionals. 

The programme is delivered using NIIT’s digital platform, where expert faculty members engage participants in a variety of experiential activities. Participants interact with faculty and other participants, perform video-based role-plays and submit their assignments as per the curriculum plan.

  • Understand the products, processes and policies of ICICI Bank
  • Get a holistic understanding of the Banking industry
  • Acquire skills and techniques for selling banking and financial products
  • Develop a customer service orientation
  • Communicate effectively in a business environment


Start Date

30 Sep



Delivery Mode



Excluding GST @ 18%

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Be #FutureReady in 3 Easy Steps

The programme consists of a simple 3-step selection process. After the submission of the application form and clearing the eligibility criteria, the students go through a screening process. Post the successful completion of which guarantees your admission to our programme.

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Education Qualification

Graduate in any discipline except B.E, B.Tech, B Sc (Agriculture), M Sc (Agriculture) or MBA.

Additional Criteria
  • Distance learning degrees and correspondence MBA degrees are allowed


Age Criteria

The applicant should be below 26 years of age at the time of admission to this programme.

Additional Criteria
  • Candidate with 0-9 months of work experience can also apply.

Check Eligibility

Course Details

This programme is immersive and provides you with a realistic experience of working with customers, products, processes, and systems of ICICI Bank. Below is a summary of the key modules.

  • Understand the link between Bank and customers
  • Believe that your role can create value for customers through selling ICICI Bank products
  • Understand the art and science of Sales
  • Confidently drive sales conversations with customers
  • Learn to acquire new customers by selling ICICI bank products
  • Learn probing skills for need identification
  • Learn to resolve varied customer needs by pitching ICICI Bank Products
  • Learn to guide customers on digital sales, channels and adoption
  • Confidently interact with customers on the phone, in-branch, and at their home/office
  • Understand customers and their family to identify opportunities to enhance relationship value
  • Learn to cross-sell and upsell based on customer need
  • Acquire knowledge of ICICI Bank and third-party products to offer the right solutions
  • Learn to resolve common customer queries
  • Learn to service customers with a compliance mindset
  • Handle common customer issues using branch processes
  • Utilize common systems through the customer life cycle
  • Display a sales mindset while servicing



Real-time classes conducted by NIIT Instructors at fixed batch timings.


Get answers to your queries from Instructors in real-time.


Be a part of the National Batch & connect to classmates all-over India.


Avail resources–like App, Guided Practice, Hands-on exercises, and more.


Online & skill-based tests along with role plays & case studies.


Get assistance from the Nearest NIIT Centre for any support or query.



Customized programme for ICICI Bank
50000+ learners placed in the BFSI sector
Trusted brand since the past 14 years
Industry experienced faculty


Have a question? Check from our list of frequently asked questions.

Any graduate with a passion to sell financial products. Somebody who wants to join the banking industry in sales role & grow up the ladder. Candidates working in unorganized sector in sales domain with limited opportunity to grow in their career. Career oriented individuals who have a strong determination to move ahead in life & work in the financial sector.

Candidates will need to appear for the ICICI Bank Sales Profiler Test (that checks a candidate’s aptitude for sales profiles) and the English Proficiency Test (where student’s basic English writing skills are evaluated) followed by a Personal Interview with the ICICI team. A candidate who clears all the above rounds is eligible to register for the programme.

The programme comes with a placement offer from ICICI Bank. On successful completion of the course, the candidates will be absorbed in the bank at the level of Relationship Officer.

This programme is immersive and provides you with a realistic experience of working with customers, products, processes, and systems of ICICI Bank. This training ensures that the applicants are well equipped in Selling Skills, Product Knowledge and Rules and Regulations pertaining to the job responsibility. The programme will extensively engage you in role plays, case studies, persona-based problem solving, and assignments to get you ready for the Relationship Officer role. Expert faculty act as mentors throughout the learning journey. The programme incorporates the latest knowledge of the products and processes of ICICI Bank.

NIIT Digital is a Learner Experience Platform where a learner will have access to complete programme related information such as learner dashboard, learning schedule, self-paced learning content, Live sessions, assessments, faculty and learner engagement, batch group engagement, notifications, and other related delivery services as applicable to the course.

The platform facilitates ease of access through laptops and mobile devices for a rich experience. It can be accessed on the web through

There are as such no pre-requisites for enrollments except the eligibility criteria.

This course ensures that the applicants are well equipped in Selling Skills, Product Knowledge and Rules and Regulations pertaining to the job responsibility of a Relationship Officer. The Sales Academy is one-of-its kind in the world and confers on its participants a Certification in Sales Management.

All learners will get a Certificate in Sales Management upon successful completion of the program.

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