Special course for aspiring online advertising & marketing
professionals
New Delhi, September 14, 2010: NIIT, leading Global Talent
Development Corporation and Asia’s largest IT trainer, today announced the
launch of ‘Advanced Online Advertising’ program for advertising and marketing
professional in association with Google India. As part of this initiative, NIIT
will offer a specially designed training program in online advertising which
will be certified by Google.
The training program in online advertising has been designed and customized
to equip the Indian advertising and marketing professional with better
understanding of Google’s global advertising program Google ‘AdWords’. The
program content and module outline has been designed by experts from Google and
will cover all aspects of search engine marketing, measuring and optimising
online campaigns. As a unique feature, the professionals will be pre-allotted
advertising budget to formulate live campaigns, so that they have a rich hands-
on experience even while they are undergoing training.
The program will be delivered by NIIT Imperia using Synchronous Learning
Technology. The four months program, certified by Google, will be spread across
13 weeks for smooth learning and better retention of concepts. The program
offered by NIIT and Google will equip marketers with the capability to use the
right tools to maximise their brand’s visibility and assess the effectiveness of
their online campaigns.
Speaking on the occasion, Mr. Shraman Jha, Head –NIIT Imperia, said,
“This is a strategic tie-up with Google that will enable NIIT to offer
structured training program in online advertising and marketing for the first
time in India. Through this cutting edge training program we hope to create a
pool of professionals trained in effective use of the online medium – to ensure
that the marketing budget is spent more effectively and measurably.”
Speaking about the need for such an initiative, Sridhar Seshadri head
of Online Sales Google India, said “With over 100 million internet
users in the country, online advertising has become a critical part of the
marketing mix across companies. We believe the demand of experienced and trained
online advertising professional will grow considerably as more and more Indian
companies start to advertise online. With NIIT’s pan-India reach and
professional world class set up, we are aiming to provide an easy avenue for
young marketing and advertising professional to attain the skill set required to
excel in their chosen field as online advertising goes mainstream.”
In the first phase the program, Graduates in any discipline with minimum of 2
years of experience will be eligible to apply for the program. After the
successful completion of the program, candidates will be awarded with a Google
-NIIT Imperia certification.
The program will be available across 17 centres of NIIT across India and will
commence on 5th Oct. 2010.
Program highlights:
- Learn how to maximize your brand’s visibility on SEM.
- Acquire the capability to assess the effectiveness of your online marketing
plans.
- Understand basics of AdWords and Online Advertising.
- Acquire hands-on experience of running a campaign with pre-allotted
advertising budget.
- Understand CPC (Cost-per-click) and CPM (Cost-per-impression) advertising
models.
- Master the art of optimizing campaigns.
- Basic understanding of other Online Advertising products.
- Acquire joint Google NIIT Imperia Certification.
More details on the program can be found here
About NIIT
NIIT Limited, leading Global Talent Development Corporation and Asia’s
largest IT trainer, offers learning and knowledge solutions to over 5 million
students across 40 countries.
Leading IT magazine Dataquest has conferred upon NIIT, the ‘Top IT Training
Company’ award successively for the past 18 years, since the inception of this
category. Rated among India’s Business Superbrands 2008, NIIT’s Individual
Learning Business offerings include industry-endorsed programs for students
seeking careers in IT - GNIIT, Edgeineers and Global Net Plus for IT
professionals.
NIIT has provided computer-based learning to over 15,000 government and
private schools. The futuristic NIIT eGURU range for schools is a holistic
education package that comprises of Interactive Classrooms (an embedded Teaching
Learning Material, that uses elements of interactivity, automation and web links
library); Math lab (technology tools that enable school students to learn and
explore mathematical concepts); IT Wizard (equips the students with core
computer knowledge and IT skills); and Quick School (an Education Resource
Planning solution for school management).
For working professionals, NIIT Imperia, Centre for Advanced Learning, offers
Executive Management Education Programs in association with Indian Institutes of
Management (IIMs) at Ahmadabad, Indore, Kolkata, Lucknow, IMT Ghaziabad and IIFT
Delhi.
NIIT Institute of Finance Banking & Insurance (IFBI), formed by NIIT with
equity participation from ICICI Bank, offers programs for individuals and
corporates in Banking, Financial Services and Insurance.
NIIT Uniqua, Centre for Process Excellence, addresses the increasing demand
for skilled workers in the business and technology services industry by
providing training programs in relevant areas. This is a part of NIIT Institute
of Process Excellence, a NIIT-Genpact venture.
NIIT’s Corporate Learning Solutions, offers integrated learning solutions
(including strategic consulting, learning design, content development, delivery,
technology, assessment and learning management) to Fortune 500 companies,
Universities, Technology companies, Training corporations and Publishing
houses.
NIIT delivers a tailored combination of catalog learning products, technology
and services through Element K offerings. These include: vLab®: hands-on labs,
instructor-led courseware, comprehensive e-reference libraries, technical
journals, and KnowledgeHub™: hosted learning management platform. This makes
NIIT the first and the best choice for comprehensive learning solutions,
worldwide.
Ushering in a new model in higher education is the not-for-profit NIIT
University, established in 2009 with a vision of being the leading centre of
innovation and learning in emerging areas of the Knowledge Society. Nestled in
the foothills of Aravali, in Neemrana, Rajasthan, the picturesque 100 acres
fully residential green campus has been developed as an institute of excellence
based on the four core principles of providing industry linked, technology
based, research driven, seamless education.
About Google
Google's innovative search technologies
connect millions of people around the world with information every day. Founded
in 1998 by Stanford PhD. students Larry Page and Sergey Brin, Google today is a
top web property in all major global markets. Google's targeted advertising
program provides businesses of all sizes with measurable results, while
enhancing the overall web experience for users. Google is headquartered in
Silicon Valley with offices throughout the Americas, Europe and Asia. For more
information, visit www.google.com.
For media queries, please contact:
Prateek Chatterjee, NIIT Ltd, Ph:
(Cell) +91 9910201085, (Dir) +91 124 4293041
Email: prateek.chatterjee@niit.com
Or
Reema Bardhan, NIIT Ltd, ph: (Cell) +91 9891267470
Email: reema.bardhan@niit.com