Breaking the 4th wall: When brands talk

In theatre, ‘Breaking the 4th wall’ is a phrase used when the actors on stage acknowledge the presence of the audience or interact with them or try to involve them. In today’s digital world where technology and the digital medium has given birth to the possibility of interaction and involvement, brands have used this opportunity to their advantage. But not all brands have understood the power of this. We explore this new dimension and how brands are realizing the potential of engagement.

About the Speaker

Manan Shah is an Advertising and Marketing professional. Currently the Director of Marketing for Truecaller, he has over 16 years of diverse experience working on many iconic brands like Airtel, Samsung, Dettol, Durex, Bacardi, Docomo, Uninor, to name a few. When he is not at work, he enjoys plane-spotting, traveling, and music.

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