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SEO, SEM and Google Certifications Preparation

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SEO, SEM and Google Certifications Preparation

Overview

Total Duration 50 Hours
Course Fees ₹ 8,750
Course Type Classroom + Online

Classroom + app based learning

Industry Experience Faculty

Faculty Guidance through app

Hands-on application of tools

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Learn to run ads on google
Learn Strategic and effective use of SEO for getting in the search results
Get Prepared for five Google certifications
Programs starts with the basics of Digital Marketing to give you an wholesome understanding while moving towards SEO and SEM
Extensive Learning hours with 50 hours of classroom training including the classroom assessment with additional 48 hours of online guided practice for better learning and increased retention

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Gain expertise in search, Learn how to get noticed in google search results and How to run search and display ads campaigns, plus get prepared for Google certifications.

Learning Objective

Understanding Search Engine Optimization (SEO)
Keyword research and tools for Keyword research
Creating Content for SEO
Link Building and Back Links
Schema Mark-up For SEO
Understanding Search engine marketing
Pay per click (PPC), its Importance, types, and benefits
User journey of Google ads and its bidding process
Display ads, video ads, and universal app ads
Bing ads campaign
Overview of Google Certifications
Preparation for Google Ads Fundamentals Exam
Preparation for Google Ads Search Advertising Exam
Preparation for Google Ads Display Certification
Preparation for Google Ads Mobile Certification
Preparation for Google Ads Video Certification

Introduction to Digital Marketing
Search Engine Optimization
Search Engine Marketing
Preparation for Google Certification

Have basic knowledge of working in the Windows environment and internet

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FAQs

Who should join this course?

Students, Graduates and Working Professionals looking to run search and display ads campaigns and looking to showcase additional google certifications on their resume by learning How to crack them.

Why is this course Unique?

1. Unique Curriculum : The course is designed to make one conversant with Digital Marketing and proficient in popular digital marketing techniques such as Search Engine Optimization, Search Engine Marketing and industry wide certifications for these for getting an wholesome hands-on understanding of digital marketing.

2. Extensive hands-on skills : The student will gain competence through hands-on learning in the latest tools and techniques, which are being widely used in the Digital Marketing industry.

3. Online learning : Apart from the regular ILT classroom sessions, the students will have access to online learning and practice on Training.com and NIIT student app.

4. Hands-on Learning : Learners need to bring their laptops to the classroom for the session, where apart from the fundamental theoretical knowledge they are also given hands-on practice on various digital marketing scenarios.

What learning resources are available?

Expert Faculty: Experienced faculty in related field interacting with students. Apart from guiding students on concepts and its implementation, he will pose challenges to learners to think through all the topics leading to better learning and increased retention.

Study Material: Students will be provided with advanced study materials.

Hands-on Learning: Learners need to bring their laptops to the classroom for the session, where apart from the fundamental theoretical knowledge they are also given hands-on practice on various digital marketing scenarios.

What topics are covered as a part of the curriculum?

Introduction to Digital Marketing

Introduction to Digital Marketing
Introduction to Social Media Marketing
Defining Brand Medium
Introduction to Mobile Marketing
Mobile Marketing Plan

Search Engine Marketing

Introduction to SEM
Google Ads Essentials and Tools
Google Ads: Search Campaign
Google Ads: Display Campaign
Bing Ads: Search Campaign
Bing Ads Account Interface

Search Engine Optimization

Introduction to SEO
Keyword Research
Creating Content for SEO
Link Building
Schema Mark-up For SEO

Preparation for Certifications

Google Certification Overview
Preparation for Google Ads Fundamentals Exam
Preparation for Google Ads Search Advertising Exam
Preparation for Google Ads Display Certification
Preparation for Google Ads Mobile Certification
Preparation for Google Ads Video Certification

What are the pre-requisites for the enrolment?

Have basic knowledge of working in the Windows environment and internet

What certificates will I be receiving for this course?

1 Graded Certificate Only students successfully completing the program with a CWAP of >=50% will be awarded the Graded Certificate in “Search Engine Optimization and Search Engine Marketing”

2 Participation Certificate Students who do not appear for the Appraisals or score a CWAP of < 50% will be issued only a Participation Certificate in “Searh Engine Optimization and Search Engine Marketing”.

What will be my takeaway from this course?

At the end of this program, the learner will be able to :

Optimize Content for SEO
Optimize Website for SEO
Run search engine ads
Run Display ad Campaigns
Crack google certification exams

Appointment with counsellor

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