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SEO, SEM and Google Certifications Preparation

Overview

  • Total Duration 50 Hours
  • Course Type Classroom + Online

Classroom + app based learning

Industry Experience Faculty

Faculty Guidance through app

Hands-on application of tools

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This course is not accepting online registrations at this time

  • Learn to run ads on google
  • Learn Strategic and effective use of SEO for getting in the search results
  • Get Prepared for five Google certifications
  • Programs starts with the basics of Digital Marketing to give you an wholesome understanding while moving towards SEO and SEM
  • Extensive Learning hours with 50 hours of classroom training including the classroom assessment with additional 48 hours of online guided practice for better learning and increased retention

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Gain expertise in search, Learn how to get noticed in google search results and How to run search and display ads campaigns, plus get prepared for Google certifications.

Learning Objective 

  1.   Understanding Search Engine Optimization (SEO)
  2.   Keyword research and tools for Keyword research
  3.   Creating Content for SEO
  4.   Link Building and Back Links
  5.   Schema Mark-up For SEO
  6. Understanding Search engine marketing
  7. Pay per click (PPC), its Importance, types, and benefits
  8. User journey of Google ads and its bidding process
  9. Display ads, video ads, and universal app ads
  10. Bing ads campaign
  11. Overview of Google Certifications
  12. Preparation for Google Ads Fundamentals Exam
  13. Preparation for Google Ads Search Advertising Exam
  14. Preparation for Google Ads Display Certification
  15. Preparation for Google Ads Mobile Certification
  16. Preparation for Google Ads Video Certification
  • Introduction to Digital Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Preparation for Google Certification
  • Have basic knowledge of working in the Windows environment and internet

FAQs

Who should join this course?

Students, Graduates and Working Professionals looking to run search and display ads campaigns and looking to showcase additional google certifications on their resume by learning How to crack them.

Why is this course Unique?

1. Unique Curriculum : The course is designed to make one conversant with Digital Marketing and proficient in popular digital marketing techniques such as Search Engine Optimization, Search Engine Marketing and industry wide certifications for these for getting an wholesome hands-on understanding of digital marketing.
 

2. Extensive hands-on skills : The student will gain competence through hands-on learning in the latest tools and techniques, which are being widely used in the Digital Marketing industry.
 

3. Online learning : Apart from the regular ILT classroom sessions, the students will have access to online learning and practice on Training.com and NIIT student app.

4. Hands-on Learning : Learners need to bring their laptops to the classroom for the session, where apart from the fundamental theoretical knowledge they are also given hands-on practice on various digital marketing scenarios.

What learning resources are available?

Expert Faculty: Experienced faculty in related field interacting with students. Apart from guiding students on concepts and its implementation, he will pose challenges to learners to think through all the topics leading to better learning and increased retention.

Study Material: Students will be provided with advanced study materials.

Hands-on Learning: Learners need to bring their laptops to the classroom for the session, where apart from the fundamental theoretical knowledge they are also given hands-on practice on various digital marketing scenarios.

What topics are covered as a part of the curriculum?

Introduction to Digital Marketing

  • Introduction to Digital Marketing
  • Introduction to Social Media Marketing
  • Defining Brand Medium
  • Introduction to Mobile Marketing
  • Mobile Marketing Plan

Search Engine Marketing

  • Introduction to SEM
  • Google Ads Essentials and Tools
  • Google Ads: Search Campaign
  • Google Ads: Display Campaign
  • Bing Ads: Search Campaign
  • Bing Ads Account Interface

Search Engine Optimization

  • Introduction to SEO
  • Keyword Research
  • Creating Content for SEO
  • Link Building
  • Schema Mark-up For SEO

Preparation for Certifications

  • Google Certification Overview
  • Preparation for Google Ads Fundamentals Exam
  • Preparation for Google Ads Search Advertising Exam
  • Preparation for Google Ads Display Certification
  • Preparation for Google Ads Mobile Certification
  • Preparation for Google Ads Video Certification  
What are the pre-requisites for the enrolment?

Have basic knowledge of working in the Windows environment and internet

What certificates will I be receiving for this course?

1 Graded Certificate Only students successfully completing the program with a CWAP of >=50% will be awarded the Graded Certificate in “Search Engine Optimization and Search Engine Marketing”

2 Participation Certificate Students who do not appear for the Appraisals or score a CWAP of < 50% will be issued only a Participation Certificate in “Searh Engine Optimization and Search Engine Marketing”.

What will be my takeaway from this course?

At the end of this program, the learner will be able to :

  • Optimize Content for SEO
  • Optimize Website for SEO
  • Run search engine ads
  • Run Display ad Campaigns
  • Crack google certification exams

Appointment with counsellor