
Course offered at select NIIT Centres
SEO, SEM and Google Courses
Overview
- Total Duration 50 Hours
- Course Type Classroom + Online

Classroom + app based learning

Industry Experience Faculty

Faculty Guidance through app

Hands-on application of tools
Course offered at select NIIT Centres
- Learn to run ads on google
- Learn Strategic and effective use of SEO for getting in the search results
- Get Prepared for five Google certifications
- Programs starts with the basics of Digital Marketing to give you an wholesome understanding while moving towards SEO and SEM
- Extensive Learning hours with 50 hours of classroom training including the classroom assessment with additional 48 hours of online guided practice for better learning and increased retention
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Gain expertise in search, Learn how to get noticed in google search results and How to run search and display ads campaigns, plus get prepared for Google certifications.
Learning Objective
- Understanding Search Engine Optimization (SEO)
- Keyword research and tools for Keyword research
- Creating Content for SEO
- Link Building and Back Links
- Schema Mark-up For SEO
- Understanding Search engine marketing
- Pay per click (PPC), its Importance, types, and benefits
- User journey of Google ads and its bidding process
- Display ads, video ads, and universal app ads
- Bing ads campaign
- Overview of Google Certifications
- Preparation for Google Ads Fundamentals Exam
- Preparation for Google Ads Search Advertising Exam
- Preparation for Google Ads Display Certification
- Preparation for Google Ads Mobile Certification
- Preparation for Google Ads Video Certification
- Introduction to Digital Marketing
- Search Engine Optimization
- Search Engine Marketing
- Preparation for Google Certification
- Have basic knowledge of working in the Windows environment and internet

SEO, SEM and Google Courses
Total Duration
50 Hours
Actual Fees may vary, depending upon your centre selection.
Course Fee
Course Type
Classroom + Online