SEO, SEM and Google Courses

Students, Graduates and Working Professionals looking to run search and display ads campaigns and looking to showcase additional google certifications on their resume by learning How to crack them.

1. Unique Curriculum : The course is designed to make one conversant with Digital Marketing and proficient in popular digital marketing techniques such as Search Engine Optimization, Search Engine Marketing and industry wide certifications for these for getting an wholesome hands-on understanding of digital marketing.
 

2. Extensive hands-on skills : The student will gain competence through hands-on learning in the latest tools and techniques, which are being widely used in the Digital Marketing industry.
 

3. Online learning : Apart from the regular ILT classroom sessions, the students will have access to online learning and practice on Training.com and NIIT student app.

4. Hands-on Learning : Learners need to bring their laptops to the classroom for the session, where apart from the fundamental theoretical knowledge they are also given hands-on practice on various digital marketing scenarios.

Expert Faculty: Experienced faculty in related field interacting with students. Apart from guiding students on concepts and its implementation, he will pose challenges to learners to think through all the topics leading to better learning and increased retention.

Study Material: Students will be provided with advanced study materials.

Hands-on Learning: Learners need to bring their laptops to the classroom for the session, where apart from the fundamental theoretical knowledge they are also given hands-on practice on various digital marketing scenarios.

Introduction to Digital Marketing

• Introduction to Digital Marketing
• Introduction to Social Media Marketing
• Defining Brand Medium
• Introduction to Mobile Marketing
• Mobile Marketing Plan

Search Engine Marketing

• Introduction to SEM
• Google Ads Essentials and Tools
• Google Ads: Search Campaign
• Google Ads: Display Campaign
• Bing Ads: Search Campaign
• Bing Ads Account Interface

Search Engine Optimization

• Introduction to SEO
• Keyword Research
• Creating Content for SEO
• Link Building
• Schema Mark-up For SEO

Preparation for Certifications

• Google Certification Overview
• Preparation for Google Ads Fundamentals Exam
• Preparation for Google Ads Search Advertising Exam
• Preparation for Google Ads Display Certification
• Preparation for Google Ads Mobile Certification
• Preparation for Google Ads Video Certification  

Have basic knowledge of working in the Windows environment and internet

1 Graded Certificate Only students successfully completing the program with a CWAP of >=50% will be awarded the Graded Certificate in “Search Engine Optimization and Search Engine Marketing”

2 Participation Certificate Students who do not appear for the Appraisals or score a CWAP of < 50% will be issued only a Participation Certificate in “Searh Engine Optimization and Search Engine Marketing”.

At the end of this program, the learner will be able to :

• Optimize Content for SEO
• Optimize Website for SEO
• Run search engine ads
• Run Display ad Campaigns
• Crack google certification exams