NIIT appoints Archit Shankar as the Head of Marketing for its Career Education Business
New Delhi, August 03, 2021: NIIT Limited, a global skills & talent development company and leading provider of managed training services has announced the appointment of Archit Shankar as Head of Marketing, Career Education Business.
At NIIT, Archit will be responsible for the end-to-end marketing function for the Career Education Business. His core responsibilities will be to charter the course for NIIT Digital by redefining the brand strategy and communication as well as leading digital, performance marketing and media buying.
Speaking on the appointment, Abhishek Arora, EVP and Business Head, Skills and Careers Business, NIIT Ltd. said, "We are delighted to have Archit Shankar as the Head of Marketing of the Career Education Business. Archit brings in strong domain knowledge and we believe his extensive experience will prove to be an invaluable addition to the organisation, as we continue to execute our long-term growth strategy for NIIT Digital".
Archit brings in 15 years of extensive experience in Marketing including Brand strategy, Media planning, Consumer insights and Channel Marketing. His last assignment was with Max Bupa Health Insurance Company where he as the Head of Brand and Digital Marketing was instrumental in leading Brand Strategy, Media planning and buying, consumer insights, channel marketing and new product launches.
Prior to Max Bupa, Archit was associated with Kantar TNS and Evalueserve where he led diverse market research studies across categories like FMCG, auto and insurance.
Archit Shankar, Head Marketing, Career Education Business, NIIT Ltd. said, "It gives me immense pleasure to take up this role at NIIT. I look forward to working with the team in taking the marketing initiatives for NIIT Digital to the next level of innovation and growth".
About NIIT Limited
NIIT Limited is a global skills and talent development company and a leading provider of managed training services. Set up in 1981 to help the nascent IT industry overcome its human resource challenges, the organisation today ranks among the world's leading training companies owing to its vast and comprehensive array of talent development programs. With a footprint in over 30 countries, it offers training and development solutions to Individuals, Enterprises and Institutions. NIIT has two main lines of business across the globe – Corporate Learning Group and Skills & Careers Business.
NIIT's Corporate Learning Group (CLG) offers Managed Training Services (MTS) to market-leading companies in North America, Europe, Asia, and Oceania. The Skills & Careers Business (SNC) delivers a diverse range of learning and talent development programs to millions of individual and corporate learners in areas including Digital Transformation, Banking, Finance & Insurance, Retail Sales Enablement, Digital Media Marketing, and new-age IT. NIIT has incubated, StackRoute, as a digital transformation partner for corporates to build multi-skilled full stack developers at scale. As online and remote learning becomes mainstream, the robust NIIT Digital platform connects the corporate and individual learners seamlessly and provides an environment for improving learning effectiveness and efficiency.
NIIT has been featured as the only company in Educational Services Industry, in the Fortune India 500 list 2020. The company was recognised as "Best Education Company to work with" at Indian Education Congress & Awards 2020. NIIT's learning and talent development solutions, continue to receive widespread recognition globally. NIIT has been named among the Top 20 Training Outsourcing Companies globally for the past twelve consecutive years by Training Industry, Inc. USA. Further, leading Indian ICT journal Dataquest has conferred upon NIIT the 'Top Training Company' award successively for the past 20 years, since the inception of this category.
For more information about NIIT visit: www.niit.com
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Corporate Communications & Marketing, NIIT Limited
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