Main navigation


Post Graduate Programme in Digital Marketing and Branding

An Online programme for Graduates to get them skilled for rewarding careers in the Digital Marketing Industry.
4.7 Rating | 6 Student reviews


Mode Of Delivery

ONLINE You will need the Latest version PC or Laptop along with 2 Mbps internet connection.

Check Eligibility

*This will be the username for your NIIT account.
I agree toPrivacy Policy & overriding DNC/NDNC request for Call/SMS
400+ hours of Online Learning
Mapped to FB & Google Certifications
Assurance of 3 Interviews
Starting Salary 1.8L-2.5L p.a

* Subject to meeting the eligibility requirements (Refer FAQ Section).

^ Salary range for the period Apr'19 to Mar'20.

** Past record is no guarantee of future job prospects. Placed over 20,000 learners in the past 12 years.

400+ hours of Online Learning

Mapped to FB & Google Certifications

Assurance of 3 Interviews

Starting Salary 1.8L-2.5L p.a

* Subject to meeting the eligibility requirements (Refer FAQ Section).

^ Salary range for the period Apr'19 to Mar'20.

** Past record is no guarantee of future job prospects. Placed over 20,000 learners in the past 12 years.

Your Path to a Successful Career in Digital Marketing

A Programme to prepare Graduates and graduating students for a budding marketing career in the Digital space. At NIIT, we make sure that our efforts are continuous, and our experts always push you to cut through the competition. We prepare you for not just landing that dream job but also arm you with the latest skills and expertise to hold on to for a sharp and upward career graph.

Weekday/Week-end Batch
Expert Faculty
Capstone Project
App Based Learning
Soft Skills
Self-Paced E-Learning

About the Programme

Top Skills

Social Media, Content Planning & Promotions, Email Marketing, Digital Analytics, Mobile Marketing, SEO, SEM &, Product, and Brand Management.

Job Opportunities

SEO Executive, Display Media Executive, Client Servicing Executive, Copywriter, Social Media Executive, Paid Media Executive, ORM Executive.

Who is this Programme for

Graduates in any Academic stream with aggregate scores of >=50% Class X, XII, and Graduation. Final Year appeared/appearing students can apply.

Age Criteria

The applicant should be between 19-24 years of age at the time of admission to this programme.

The Digital Marketplace – Your Future Playfield

India is one of the fastest-growing digital markets globally, and the scope for Digital Marketeers will only get bigger and better in the years to come. Companies in India have started to realize that the future of digital marketing in India is no more an optional strategy. The gradual adoption of digital marketing strategies in companies naturally tends to increase job opportunities. It is expected that the Digital Industry will produce more than 20 lakh jobs in India by 2020. With the industry projected to grow at 32% CAGR (compound annual growth rate), the net volume of the business is slated to rise to Rs 18,986 crores by the next decade. And digital media spends will increase exponentially from 15% of the total advertising turnover to 24% by the same time next year. NIIT’s PGP in Digital Marketing and Branding is a comprehensive programme with 281 hours of Virtual Classroom sessions coupled with 140 hours of additional Guided Practice sets a high standard of knowledge and strong base for your marketing career. The programme, with its comprehensive curriculum, helps you stay ahead of the curve and skills you to be a Digital Marketer who “Knows It All.”

20 Lakh

Jobs by 2020

2 Lakh

Average Salary Per Annum


Total advertisement spends in Digital


Industry growth

Programme Overview

Programme Overview

The Digital Marketing programme at NIIT provides expertise in SEO, SEM, Social Media Marketing, Email Marketing, Content Planning, Digital Analytics, Mobile Marketing, Inbound Marketing, CRM and a host of other specialised areas. A better understanding of these tools gives you an edge over others, helping you emerge as a leader in this field. Along with the tools, you learn how to design a research plan, analyse data and interpret survey reports which will help you zero down on practical solutions for businesses in need. From the first impression to the last, the valuable insights from this programme regarding interviews, making presentations, etc., will give you a positive head-start into the organisation..

The programme is delivered using NIIT’s digital platform, where expert faculty members engage participants in a variety of experiential activities. Participants interact with faculty and other participants, do Lab exercises and submit their projects as per the curriculum plan.

Programme Fees

Start Date


Delivery Mode



No Cost EMI Plans

Apply Now
For more payment option

Be #FutureReady in 3 Easy Steps

The programme consists of a simple 3-step selection process. After the submission of the application form and clearing the eligibility criteria, the students go through a screening process. Post the successful completion of which guarantees you admission in our programme.


Course Details

This programme, with its unique pedagogy and outcome-based learning methodology, uses a mix of Instructor-Led and Practical Hands-on training to build confidence along with additional self-paced learning through Guided Practice.

  • Overview of Marketing
  • Introduction to Digital Marketing
  • Email Marketing
  • Social Media Marketing
  • Website Fundamentals and Tools
  • Content Planning and Promotions
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Digital Analytics
  • Inbound Marketing
  • Mobile Marketing
  • Market Research - Primary & Secondary
  • Online Reputation Management (ORM)
  • Customer Relationship Management (CRM)
  • E-commerce Optimization
  • Preparation for certifications
  • Business Perspective in Marketing
  • Managing Digital Initiatives
  • Client Management
  • Professional Skills Training
  • Soft Skills
  • Interview Prep

NIIT Digital Advantage

LIVE Classroom by Instructors


Real-time classes conducted by NIIT Instructors at fixed batch timings.

Classroom-Like Experience


Get answers to your queries from Instructors in real-time.

Peer and Faculty Connect


Be a part of the National Batch & connect to classmates all-over India.

Learning Resources


Avail resources–like App, Guided Practice, Hands-on exercises, and more.



Online & skill-based tests along with role plays & case studies.

Nearest NIIT Center Connect


Get assistance from the Nearest NIIT Centre for any support or query.

Expert Faculty

Aditya Pandey

A passionate Digital Marketing mentor & practitioner with an exceptional PAN India work experience in teaching and practicing Digital Marketing. Educational background of Bachelor of Engineering degree in Computer Science from Bangalore, India.

Key expertise in PPC, SEO, SEM, Social Media Marketing, Google Analytics, Yandex Metrica, Email Marketing, Content Marketing, and Blogging.

Aditya Pandey

Lead Instructor - Digital Marketing with NIIT Ltd., New Delhi., since 2018.

Reviews and Ratings




6 Ratings



Nisha Srivastava

Nisha Srivastava


With Post Graduate Program in Digital Marketing and Branding program, I got to learn real-time experiences on Google Ads, how to run a website, email marketing, search engine optimization, social marketing, online reputation management, and many more concepts. The learning resources provided by NIIT helped me in understanding the most useful aspects of digital marketing outside class timings. In short, I can proudly say that joining PGDDM was my best decision to join it.

Tarun Yadav

Tarun Yadav


I am about to complete my Post Graduation in Digital Marketing and Branding from NIIT. It is a very student-friendly and well-reputed institute. It has highly qualified and experienced staff. I took so many demo classes and visited so many institutes before NIIT but I wasn't satisfied with their staff/reputation and then joined NIIT. I was worried about my future before started Digital Marketing at NIIT but now I'm very optimistic about my skills and all the credit goes to NIIT and it's faculty. Also, they offer excellent placements and several certificates.

Kamal kumar

Kamal kumar


Post-graduate programme in Digital Marketing and Branding from NIIT is going well, during this pandemic online sessions are really helpful and going on very well. Learnt a lot of new digital marketing tools like Mailchimp, and many more helped in completing my projects and assignments. The faculty is always helping us and clear our doubts moreover, they are very cooperative, supportive, and helpful. My experience with the NIIT is great.

Piyush Singh

Piyush Singh


Took the course of digital marketing and the faculty was good, even they don't read only slides they explain each and everything with the help of true case studies and having different teaching styles and very cooperative with us which I never see in my life. The institution has good infrastructure, it provides us a comfortable place to study and faculty is also really cooperative and helpful. NIIT provides you different options related to marketing and management courses and also aims at ensuring 100% placements.

Kanika Khandelwal

Kanika Khandelwal


NIIT is a really good platform to learn. The team NIIT not only focused on the course but tries to enhance our overall personality of marketers with intensive projects and discussion. The Digital marketing programme structure is very comprehensive. I really like the flow the things go.

Sakshi Aggarwal

Sakshi Aggarwal


NIIT, provide the best faculty and curriculum that help us to establish a successful career in any sector. The post-graduation programme in Digital Marketing and Branding seems to be really very good and valuable programme. NIIT is one of the best institutions to do the best courses. Thank you NIIT for providing me a successful career.




India's Most Trusted Educational Brand
Industry Mapped Curriculum
Present Across 30 Countries
35 Million+ Learners Worldwide


Have a question? Check from our list of frequently asked questions.

Graduates from any stream (with or without work experience) with age between 19-24 years (at the training start date).Final Year result awaited candidates can also apply.

The Program is unique as it’s geared towards providing a long term career in digital marketing with the focus not only towards the tools & techniques used in digital marketing but also on business & leadership skills that will equip the students to become a Future leader in Digital Marketing.

  • Learn advanced social media tools and techniques to execute compelling social media campaigns
  • Master the process of organically driving traffic to website / webpage
  • Create viral mobile marketing campaigns
  • Manage backlash, issues or complaints online and build positive perceptions of brands
  • Run email marketing campaigns for your businesses and brands
  • Manage backlash, issues or complaints online and build positive perceptions of brands
  • Use analytical tools to analyse data from digital platforms
  • Acquire skills to conduct market research to understand what customers think and want
  • How to build and execute an integrated digital marketing strategy

NIIT Digital is a Learner Experience Platform where a learner will have access to complete programme related information such as learner dashboard, learning schedule, self-paced learning content, Live sessions, assessments, faculty and learner engagement, batch group engagement, notifications, and other related delivery services as applicable to the course.

The platform facilitates ease of access through laptops and mobile devices for a rich experience. It can be accessed on the web through

  • Candidates should meet the eligibility criteria set for the programme
  • Should be comfortable in working on Windows environment

After successful completion of the programme you will be awarded a Post Graduate in Digital Marketing and Branding.

Post successful completion of the programme, you will be able to apply for jobs across multiple profiles viz:

  • SEO Executive
  • Copywriter
  • Social Media Executive
  • Client Servicing Executice
  • Paid Media Exevutive
  • ORM Executive
  • Display Media Executive
  • Fill in the Application Form and Complete Screening Process
  • If you are selected, you will receive an Admission Offer letter
  • On receiving the Offer Letter, pay 10% of the Program Fee + Applicable GST to block your seat for the program. Your booking will be valid for the current batch
  • Initiate Loan Application for the Balance fee + Applicable GST from
  • You will be re-directed to the Lender’s website where you can complete the Loan application and submit all supporting documents
  • Await Loan Approval from the lender
  • Once Loan application is approved and balance fee is disbursed to NIIT your registration to the programme is confirmed

** GST of 18% is applicable on all Fees

** One-time processing Fee of 1% of loan amount + GST is applicable on all loans

** If the loan approval is received after the current batch start, you will be accommodated in the next batch available. If there are no batches then your booking amount will be refunded to you

**Please ensure that you complete your loan application along with all documentation immediately for faster clearance. NIIT will not be responsible for any delay in loan clearance

Photo Photo of the loan applicant
ID proof and Signature Proof Pan Card
Primary address Proof Aadhar Card/DL/Passport/Voter ID Card
Supporting Address Proof Ownership Proof (Valid Rent Agreement or Utility Bill)
Banking Bank Statement - 3 months (Salaried) or 6 months (self-employed)
Income Proof Salary Slips or Business Proof

STILL HAVE A QUERY? Connect with us

Apply Now