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Post Graduate Programme in Digital Marketing and Branding

An Online programme for Graduates to get them skilled for rewarding careers in the Digital Marketing Industry.
4.7 Rating | 6 Student reviews

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INTRO VIDEO

Mode Of Delivery

ONLINE You will need the Latest version PC or Laptop along with 2 Mbps internet connection.

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400+ hours of Online Learning
Mapped to FB & Google Certifications
Assurance of 3 Interviews
Starting Salary 2.50L-3.00L p.a

400+ hours of Online Learning

Mapped to FB & Google Certifications

Assurance of 3 Interviews

Starting Salary 2.50L-3.00L p.a

Your Path to a Successful Career in Digital Marketing

A Programme to prepare Graduates and graduating students for a budding marketing career in the Digital space. At NIIT, we make sure that our efforts are continuous, and our experts always push you to cut through the competition. We prepare you for not just landing that dream job but also arm you with the latest skills and expertise to hold on to for a sharp and upward career graph.

Weekday/Week-end Batch
Expert Faculty
Capstone Project
App Based Learning
Soft Skills
Self-Paced E-Learning

About the Programme

Top Skills

Social Media, Content Planning & Promotions, Email Marketing, Digital Analytics, Mobile Marketing, SEO, SEM &, Product, and Brand Management.

Job Opportunities

SEO Executive, Display Media Executive, Client Servicing Executive, Copywriter, Social Media Executive, Paid Media Executive, ORM Executive.

Who is this Programme for

Graduates in any Academic stream with aggregate scores of >=50% Class X, XII, and Graduation. Final Year appeared/appearing students can apply.

Age Criteria

The applicant should be between 19-24 years of age at the time of admission to this programme.

The Digital Marketplace – Your Future Playfield

India is one of the fastest-growing digital markets globally, and the scope for Digital Marketeers will only get bigger and better in the years to come. Companies in India have started to realize that the future of digital marketing in India is no more an optional strategy. The gradual adoption of digital marketing strategies in companies naturally tends to increase job opportunities. It is expected that the Digital Industry will produce more than 20 lakh jobs in India by 2020. With the industry projected to grow at 32% CAGR (compound annual growth rate), the net volume of the business is slated to rise to Rs 18,986 crores by the next decade. And digital media spends will increase exponentially from 15% of the total advertising turnover to 24% by the same time next year. NIIT’s PGP in Digital Marketing and Branding is a comprehensive programme with 281 hours of Virtual Classroom sessions coupled with 140 hours of additional Guided Practice sets a high standard of knowledge and strong base for your marketing career. The programme, with its comprehensive curriculum, helps you stay ahead of the curve and skills you to be a Digital Marketer who “Knows It All.”

20 Lakh

Jobs by 2020

3 Lakh

Average Salary Per Annum

24%

Total advertisement spends in Digital

40%

Industry growth

Programme Overview

Programme Overview

The Digital Marketing programme at NIIT provides expertise in SEO, SEM, Social Media Marketing, Email Marketing, Content Planning, Digital Analytics, Mobile Marketing, Inbound Marketing, CRM and a host of other specialised areas. A better understanding of these tools gives you an edge over others, helping you emerge as a leader in this field. Along with the tools, you learn how to design a research plan, analyse data and interpret survey reports which will help you zero down on practical solutions for businesses in need. From the first impression to the last, the valuable insights from this programme regarding interviews, making presentations, etc., will give you a positive head-start into the organisation..

The programme is delivered using NIIT’s digital platform, where expert faculty members engage participants in a variety of experiential activities. Participants interact with faculty and other participants, do Lab exercises and submit their projects as per the curriculum plan.

Programme Fees

Start Date

03 Jul

Timings

TUE,WED,THU,FRI,SAT 11:00 AM TO 00:59 PM

Delivery Mode

ONLINE

70,000/-

76,000/-
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Be #FutureReady in 3 Easy Steps

The programme consists of a simple 3-step selection process. After the submission of the application form and clearing the eligibility criteria, the students go through a screening process. Post the successful completion of which guarantees you admission in our programme.

step

Course Details

This programme, with its unique pedagogy and outcome-based learning methodology, uses a mix of Instructor-Led and Practical Hands-on training to build confidence along with additional self-paced learning through Guided Practice.

  • Overview of Marketing
  • Introduction to Digital Marketing
  • Email Marketing
  • Social Media Marketing
  • Website Fundamentals and Tools
  • Content Planning and Promotions
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Digital Analytics
  • Inbound Marketing
  • Mobile Marketing
  • Market Research - Primary & Secondary
  • Online Reputation Management (ORM)
  • Customer Relationship Management (CRM)
  • E-commerce Optimization
  • Preparation for certifications
  • Business Perspective in Marketing
  • Managing Digital Initiatives
  • Client Management
  • Professional Skills Training
  • Soft Skills
  • Interview Prep

NIIT Digital Advantage

LIVE Classroom by Instructors

LIVE ONLINE CLASSES

Real-time classes conducted by NIIT Instructors at fixed batch timings.

Classroom-Like Experience

CLASSROOM-LIKE EXPERIENCE

Get answers to your queries from Instructors in real-time.

Peer and Faculty Connect

PEER AND FACULTY CONNECT

Be a part of the National Batch & connect to classmates all-over India.

Learning Resources

LEARNING RESOURCES

Avail resources–like App, Guided Practice, Hands-on exercises, and more.

ROLE PLAYS AND CASE STUDIES

ROLE PLAYS AND CASE STUDIES

Online & skill-based tests along with role plays & case studies.

Nearest NIIT Center Connect

NEAREST NIIT CENTER SUPPORT

Get assistance from the Nearest NIIT Centre for any support or query.

Expert Faculty

Aditya Pandey

A passionate Digital Marketing mentor & practitioner with an exceptional PAN India work experience in teaching and practicing Digital Marketing. Educational background of Bachelor of Engineering degree in Computer Science from Bangalore, India.

Key expertise in PPC, SEO, SEM, Social Media Marketing, Google Analytics, Yandex Metrica, Email Marketing, Content Marketing, and Blogging.

Aditya Pandey

Lead Instructor - Digital Marketing with NIIT Ltd., New Delhi., since 2018.

Reviews and Ratings

Rating

Review

4.7

6 Ratings

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Review

Nisha Srivastava

Nisha Srivastava

12-05-2020

With Post Graduate Program in Digital Marketing and Branding program, I got to learn real-time experiences on Google Ads, how to run a website, email marketing, search engine optimization, social marketing, online reputation management, and many more concepts. The learning resources provided by NIIT helped me in understanding the most useful aspects of digital marketing outside class timings. In short, I can proudly say that joining PGDDM was my best decision to join it.

Tarun Yadav

Tarun Yadav

12-05-2020

I am about to complete my Post Graduation in Digital Marketing and Branding from NIIT. It is a very student-friendly and well-reputed institute. It has highly qualified and experienced staff. I took so many demo classes and visited so many institutes before NIIT but I wasn't satisfied with their staff/reputation and then joined NIIT. I was worried about my future before started Digital Marketing at NIIT but now I'm very optimistic about my skills and all the credit goes to NIIT and it's faculty. Also, they offer excellent placements and several certificates.

Kamal kumar

Kamal kumar

12-05-2020

Post-graduate programme in Digital Marketing and Branding from NIIT is going well, during this pandemic online sessions are really helpful and going on very well. Learnt a lot of new digital marketing tools like Mailchimp, and many more helped in completing my projects and assignments. The faculty is always helping us and clear our doubts moreover, they are very cooperative, supportive, and helpful. My experience with the NIIT is great.

Piyush Singh

Piyush Singh

11-05-2020

Took the course of digital marketing and the faculty was good, even they don't read only slides they explain each and everything with the help of true case studies and having different teaching styles and very cooperative with us which I never see in my life. The institution has good infrastructure, it provides us a comfortable place to study and faculty is also really cooperative and helpful. NIIT provides you different options related to marketing and management courses and also aims at ensuring 100% placements.

Kanika Khandelwal

Kanika Khandelwal

11-05-2020

NIIT is a really good platform to learn. The team NIIT not only focused on the course but tries to enhance our overall personality of marketers with intensive projects and discussion. The Digital marketing programme structure is very comprehensive. I really like the flow the things go.

Sakshi Aggarwal

Sakshi Aggarwal

11-05-2020

NIIT, provide the best faculty and curriculum that help us to establish a successful career in any sector. The post-graduation programme in Digital Marketing and Branding seems to be really very good and valuable programme. NIIT is one of the best institutions to do the best courses. Thank you NIIT for providing me a successful career.

THE NIIT ADVANTAGE

 

India's Most Trusted Educational Brand
Industry Mapped Curriculum
Present Across 30 Countries
35 Million+ Learners Worldwide

FAQs

Have a question? Check from our list of frequently asked questions.

Graduates from any stream (with or without work experience) with age between 19-24 years (at the training start date).Final Year result awaited candidates can also apply.

The Program is unique as it’s geared towards providing a long term career in digital marketing with the focus not only towards the tools & techniques used in digital marketing but also on business & leadership skills that will equip the students to become a Future leader in Digital Marketing.

  • Learn advanced social media tools and techniques to execute compelling social media campaigns
  • Master the process of organically driving traffic to website / webpage
  • Create viral mobile marketing campaigns
  • Manage backlash, issues or complaints online and build positive perceptions of brands
  • Run email marketing campaigns for your businesses and brands
  • Manage backlash, issues or complaints online and build positive perceptions of brands
  • Use analytical tools to analyse data from digital platforms
  • Acquire skills to conduct market research to understand what customers think and want
  • How to build and execute an integrated digital marketing strategy

NIIT Digital is a Learner Experience Platform where a learner will have access to complete programme related information such as learner dashboard, learning schedule, self-paced learning content, Live sessions, assessments, faculty and learner engagement, batch group engagement, notifications, and other related delivery services as applicable to the course.

The platform facilitates ease of access through laptops and mobile devices for a rich experience. It can be accessed on the web through www.training.com.

  • Candidates should meet the eligibility criteria set for the programme
  • Should be comfortable in working on Windows environment

After successful completion of the programme you will be awarded a Post Graduate in Digital Marketing and Branding.

Post successful completion of the programme, you will be able to apply for jobs across multiple profiles viz:

  • SEO Executive
  • Copywriter
  • Social Media Executive
  • Client Servicing Executice
  • Paid Media Exevutive
  • ORM Executive
  • Display Media Executive

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