This article is about Digital Marketing
Best Digital Marketing Books to Get Lost Into in 2021
By NIIT Editorial
Published on 15/05/2021
Books could be your best teacher. They offer immense knowledge and in a world studded with digitalization are available at consumer pocket prices to be enjoyed on e-book readers. The best knowledge is often the one people acquire through interest and following an appreciable proportion of time investment. Nothing matches a book that covers someone’s personal account/effort to achieve something. Non-fictional, subject-driven self-help guides drive modern digital marketers in the making.
That said, here are the top 10 digital marketing books to have on your bucket list in 2021.
Digital Marketing for Dummies
Authored by the pair of Ryan Deiss & Russ Henneberry, this book is what most beginner-level learners should read to acquire an overview of the marketing landscape. Dummies is a label owned and operated by John Wiley & Sons, Inc. and Digital Marketing for Dummies is one of their leading flagship sellers. This book shares tips and tricks to get your business off the ground. Search engine marketing and search engine optimization are covered in great detail.
This masterpiece by Jay Baer pushes forth the narrative that every business wants to sell its product, but very few want to help the customer. The sole purpose of digital marketing and advertising should be to urge the customer to bond with you for life, through a lasting B2C relationship.
The book’s messaging is ingrained in its tagline - Why Smart Marketing is About Help Not Hype. In what could only be labeled as colossal, Youtility covers the attempts of many well-known brands to leverage information as a connecting chord rather than a tool.
Digital Marketing Strategy
Simon Kingsnorth paints a technical view of digital marketing knitting together the traditional models like the 7P’s, Porter’s Five Forces, and Customer Lifetime Value with the digital. It offers something for everyone, from case studies, to charts and must-have wish lists to illustrations.
For those who hate beating around the bush and want to understand exactly how to create successful marketing blueprints, this book is it. Digital Marketing Strategy lays out all the key pillars of marketing that you should target which include budgeting and forecasting, customer acquisition, service personalization, user experience, and content development. In the same flow, you would find actionable tips on how to measure the social engagement and to better the same gradually.
The Art of SEO
3 renowned SEO marketers by the name of Eric Enge, Stephen Spencer, and Jessie Stricchiola voice their verdict on how to manage SEO operations. Distributed by O’Reilly Media, Inc. This 1000+ page guide is a rare, one-stop-shop for all things SEO. The authors paint a vivid, if an overwhelming, view of how to approach SEO operations keeping content central. The insights factor in the tools you should be using alongside an array of website hygiene practices written for all professional cohorts be it, beginner, intermediate, and advanced.
Readers get a full-view assessment of how search engines operate and how admins can take advantage of social media and link building. For anyone trying to bolster their SEO career prospects, this book is a must-ready shotThought-provoking
What Customers Crave
Users don’t engage with duds. They do so with brands that put their interest above everything else. There you have it. The axiom to guide your marketing revitalization drive. In What Customers Crave, Nicholas Webb spins circles around misconceived notions about marketing and customer engagement. The fundamental premise of this book is, do you know your customers well enough?
As per Nicholas, brands should be able to answer two simple questions: what do their customers love, and what do they hate? The book is flooded with a list of tools and situational examples to inspire you and skyshot engagement rates like never before.
Jab, Jab, Jab Right Hook
From the author of Crush it, and Thank You Economy, comes another quick read. In this turn, Gary Vaynerchuk shares tips on how to bag emotional interactions with your social media audience. Thought provoking, it raises red flags on typical social media boo-boos often undertaken by low-quality content creators.
Gary’s aims to turn advertisers into sympathisers and consider the taste of their target audience for a change.
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