Recommended Tools for Lead Generation

By NIIT Editorial

Published on 05/02/2022

5 minutes

Lead generation is the process of generating leads i.e. prospects for your business/service by piquing their interest. It also includes the overall effort to sustain this interest in maintaining people as long-standing followers of the brand. Their importance has made it a must for quality digital marketing online training to cover the tools used for generating leads. Let us have a look at them: 


Outgrow is a lead generation tool that allows you to introduce interactivity while manufacturing leads. You can build interactive experiences with the same. Here are all the things you could possibly do with Outgrow: Interactive calculator - engage your customers by answering their questions related to calculations. Graders & Scanners - after taking input, talk to your customers on what they are doing wrong and what they are doing right. Virtual Reality - leverage immersive technologies for enrapturing your audience. Web and mobile games - people love to have fun online. So offer something out of the box to people. Communities and Forums - you cna even create peer to peer network with this feature.


This is yet another lead generation tool that can be used by people who have done diplomas in digital marketing. Subscription plans range from free to annual ones. You can create landing page prototypes using Mailchimp. You can use CRM to build new relationships with customers. To begin with, Mailchimp’s interface is clean and easy to use. The analytics dashboard that is provided is also very detailed. You can generate leads by sending mass mailers to audiences. While doing so, users can also create email chains where they can run storylines


This tool lets you know the people who have visited your website regardless of the fact, whether they fill a signup form or not. It has a feature called leadfeeder discovery using which you can find the contact information of employees at a company. Through such information, people can time their outreach campaigns accordingly. To begin using this tool, just install the leadfeeder tracker and get going. 

It offers paid plans starting $74 per month. This is a sales automation platform that integrates seamlessly with Salesforce, HubSpot, and other mainstream platforms. It also has a chrome extension that helps you find prospects in one click in addition to helping you initiate cold email outbursts from your browser. This software is custom-built to help you sell products directly. 


This is a predominantly data analytics platform that helps you build your customer lists and reach out to prospects faster. Additional features include options to have informed conversations with customers, automated workflow software, real-time notifications, and personalized buyer data.

Learn Digital Marketing at NIIT

If you want to learn more about lead generation, then enrol in the Full Stack Digital Marketing Programme. This is a part-time, 20 weeks online course that covers essential topics related to the field such as: 

  • Search Engine Marketing 
  • Social Media Marketing 
  • E-commerce Marketing 
  • Pay Per Click Campaigns 
  • Website Design 

The course trains students on the fundamentals of Semrush, Hootsuite, Google Analytics, and Similarweb as well. Eligible students are placed in jobs at a CTC of Rs.3LPA at the end of the session.

Full Stack Digital Marketing Programme

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