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Importance Of Long Tail Keywords In SEO


By NIIT Editorial

Published on 17/11/2021

8 minutes

Keywords or key phrases that are longer and more specific than more common keywords are long-tail. Keywords with long tails get less search traffic but have a higher conversion value since they are more detailed than short-tail keywords. Search engine optimization for long-tail keywords can help your website rank high. It allows you to generate traffic to your website and be found by new, motivated audiences. 

Today the courses related to digital marketing training or diploma give you enough knowledge about the specifications of keywords. They teach you enough to show how a long tail keyword can help you generate more traffic, and this long-tail keyword strategy is crucial when you're in a highly competitive market. 

For the main keywords you are trying to rank for, there is a lot of competition. The fact of the matter is that most companies and blogs can benefit from this strategy since it helps attract visitors looking for something definite. The purpose of this article is to provide an overview of long-tail keywords and how you can set up a strategy based on your mission and product category.

What Are Long-Tail Keywords?

Specifically targeted search phrases that serve searchers’ intent are termed long-tail keywords. Low search volumes, low competition, and high conversion rates are common characteristics for these keywords. 

According to the established definition, these keywords are long-tail because they would be near the end of the search demand curve, plotted based on the search volumes, showing that no one is searching for these terms every month.

More digital market courses or training are coming up with the modules that separately teach the candidates about Long-tail keywords because of their surge in demand and high popularity in SEO fundamentals. Managing long-tail keywords is about connecting your business with customers already out there, actively searching for your products.

Long Tail Keywords Offer Benefits

Long-tail keywords have a lower level of competition than short-tail keywords, so they're easier to rank. In addition, they account for 70% of all web searches, so if you don't include them in your strategy, you are missing out on a lot of opportunities.

 The best part is the inclusivity of shorter keywords in the long-tail ones, which makes you score a decent rank on the SERP. Hence, it does both the job for you; to boost your ranking for primary and the specific targeted keywords. It means higher organic traffic for your site.

Helps in Optimizing the Blog Strategy

Creating a blog is the easiest and most organic way for your website to rank. You don't need to worry about how to begin because your long-tail keywords will be your guide. Using these key phrases can better understand what your audience is searching for and create content that can address some of their pain points.

Customizing the Content, you See

Long-tail keywords help be your guide to content creation. The long-tail keywords usually comprise four to five words (sometimes even longer) and include descriptive words like gender, nationality, and location. Content that supports your company’s different categories and services could very suitably fit Long-Tail Keywords into them. You can make your content strategy more targeted and benefit from contextual marketing.

Analyzing Google Analytics Can Give You Ideas, Tools, And Skills

Long-tail keyword research isn't as difficult as it seems since some may come directly from your web analytics service, such as Google Analytics. Together with Google Search Console, you will be able to track your chosen long-tail keywords' performance, such as their search volume and conversion rate, allowing you to select the best ones for your SEO strategies, tools, and skills.

A Higher Conversion Rate

People who use long-tail keywords know more about what they want, resulting in a higher conversion rate. For instance, people looking to buy sneakers for their children would look for  "kids sneakers" online and would likely purchase by getting just the right amount of information and look for commercial pages to make a decision.

Helps your content to get enough views

Modern Google searches are more personalized based on long-tail keywords according to the location, age, sex, interests, etc. As a result, two users may see different results for the exact search. Having long-tail keywords can help optimize your website for different categories of searchers since they are more specific.

Keeping Up With Today's Trends Prepares You For Tomorrow's

It is crucial to use long-tail keywords for your SEO strategies, tools, and skills since they're more conversational. They're at the core of Google's new search algorithm, which aims to study Natural Language Processing (NLP) and the search intent. Voice assistants, which comprise answering questions from featured snippets, prioritize results that include long-tail keywords.

How to Find Qualified Searchers by Using Long-Tailed Keywords

Besides fierce competition for ranking, shorter keywords can cause scattershot visits and low ROI. The intelligent implementation of long-tail keywords might attract fewer visitors. Still, the return on investment will be proportionally greater: you will be attracting precisely the audience you're seeking. That audience will be much closer to point-of-purchase than of your less-savvy competitors.

In A Nutshell!

To summarize, adopting long-tail keywords is crucial for the success of your blog or website’s SEO. When people are near a point of purchase or using voice search, they are more likely to use long-tail keywords that are more specific and longer. 

It may seem counter-intuitive to use them at first, but they can be highly beneficial if you know-how. Learn more about these keyword placements and search strategies from the best digital market course, or explore different digital marketing diploma courses to satisfy your company’s digital marketing needs. Speaking of which, NIIT’s Full Stack Programme in Digital Marketing is a part-time 20-week program that assures students entry-level jobs in the industry.  It targets the following specializations and ensures a project-based learning setup to make learners day-1 job-ready: 

  • Website design 
  • Search engine marketing 
  • Social media management
  • E-commerce optimization  

Delivered entirely online, this program is best-fit for people who want a ground-level understanding of digital marketing concepts. Apply now and be part of a vibrant industry. 



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